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MILLIONAIRE SCOREBOARD $100 $200 $300 $500 $1,000 $2,000 $4,000 $8,000 $16,000 $32,000 $64,000 $125,000 $250,000 $500,000 $1 MILLION Click the $ for questions
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What term is used to describe the process of selling a product in the marketplace? A: Marketing A: B: Exchange B: C: Pricing C: D: Utility D: $100 Question Click on the letter of the correct answer
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INCORRECT! TRY AGAIN!
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SCORE $100 Click on the money bag to return to the scoreboard Correct!
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Big Ed’s 24-Hour Diner recently began accepting VISA and Mastercard because Ed wanted to increase his product’s __ A: information utility. A: B: possession utility. B: C: form utility. C: D: time utility. D: $200 Question Click on the letter of the correct answer
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INCORRECT! TRY AGAIN!
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SCORE $200 Click on the money bag to return to the scoreboard Correct!
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The owner of a miniature golf business provides her customers with a(n) ___ A: good. A: B: promotion. B: C: service. C: D: exchange. D: $300 Question Click on the letter of the correct answer
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INCORRECT! TRY AGAIN!
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SCORE $300 Click on the money bag to return to the scoreboard Correct!
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In order to get its product into “the mind of its prospective customer,” what should a new company do? A: Target different market segments A: B: Play to the competition’s weaknesses. B: C: Lead with its strength. C: D: Look for underserved markets D: $500 Question Click on the letter of the correct answer
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INCORRECT! TRY AGAIN!
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SCORE $500 Click on the money bag to return to the scoreboard Correct!
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Changing old glass bottles into beautiful new sculptures is an example of _____ utility. A: place A: B: form B: C: time C: D: possession D: $1,000 Question Click on the letter of the correct answer
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INCORRECT! TRY AGAIN!
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SCORE $1,000 Click on the money bag to return to the scoreboard Correct!
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During the last three months of the year, a grocery store stocks its shelves with plenty of canned pumpkin in order to increase the pumpkin’s ___ utility. A: time A: B: place B: C: possession C: D: information D: $2,000 Question Click on the letter of the correct answer
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INCORRECT! TRY AGAIN!
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SCORE $2,000 Click on the money bag to return to the scoreboard Correct!
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The Music Stand direct-mail company sends catalogs to music teachers, dancers, and other music lovers based on the company’s study of _____ data. A: demographic A: B: psychographic B: C: geographic C: D: product benefits D: $4,000 Question Click on the letter of the correct answer
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INCORRECT! TRY AGAIN!
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SCORE $4,000 Click on the money bag to return to the scoreboard Correct!
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The three Foundations of Marketing are: A: Human Resources, Marketing & Business, and Economic A: B: Human Resources, Marketing Information, and Economic B: C: Human Renegades, Marketing, and Economy C: D: Human Resources, Marketing Information, and Economy D: $8,000 Question Click on the letter of the correct answer
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INCORRECT! TRY AGAIN!
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SCORE $8,000 Click on the money bag to return to the scoreboard Correct!
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Process of developing, promoting, and distributing products in order to satisfy customers’ needs and wants. A: Exchange A: B: Possession B: C: Marketing C: D: Utilities D: $16,000 Question Click on the letter of the correct answer
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INCORRECT! TRY AGAIN!
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SCORE $16,000 Click on the money bag to return to the scoreboard Correct!
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Added economic value. A: Finance A: B: Purchasing B: C: Price C: D: Utility D: $32,000 Question Click on the letter of the correct answer
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INCORRECT! TRY AGAIN!
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SCORE $32,000 Click on the money bag to return to the scoreboard Correct!
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___ is using marketing approaches that encourage consumers to think about a product in a certain way. A: Positioning A: B: Target marketing B: C: Segmenting C: D: Product planning D: $64,000 Question Click on the letter of the correct answer
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INCORRECT! TRY AGAIN!
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SCORE $64,000 Click on the money bag to return to the scoreboard Correct!
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Gathering and analyzing facts about products and consumers’ wants and needs A: Marketing A: B: Product Planning B: C: Marketing Management C: D: Psychographics D: $125,000 Question Click on the letter of the correct answer
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INCORRECT! TRY AGAIN!
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SCORE $125,000 Click on the money bag to return to the scoreboard Correct!
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Decisions about the payment options offered to customers are part of the pricing function of marketing. A: A: B: B: C: True C: D: False D: $250,000 Question Click on the letter of the correct answer
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INCORRECT! TRY AGAIN!
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SCORE $250,000 Click on the money bag to return to the scoreboard Correct!
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Developing, promoting and distributing products is known as what? A: Promotion A: B: Marketing B: C: Marketing Management C: D: Product Planning D: $500,000 Question Click on the letter of the correct answer
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INCORRECT! TRY AGAIN!
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SCORE $500,000 Click on the money bag to return to the scoreboard Correct!
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The personal satisfaction a customer receives from using a good or service is defined as the product’s what? A: Benefits A: B: Psychographic B: C: Value C: D: Utility D: $1 Million Question Click on the letter of the correct answer
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INCORRECT! TRY AGAIN!
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SCORE $1 MILLION Correct!
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