1. MUJI- A Japanese Company 班級 : 四技英語三乙 姓名 : 顏嘉慧 Selenia 學號 : 4A1C0906

2. What MUJI Is Distinguished by?  Minimalism  Emphasis on recycling  Avoidance of waste  No logo or no brand policy

3. Products and Businesses  Started with 40 products in 1980s (stationary, clothing, food items, major kitchen appliance and automobile)  Business (Café Muji, Meal Muji, Muji Campsite, florist and home furnishing)  Architectural project- the Muji houses

4. No-brand Brand  Little money is spent on ads or classical marketing (word of mouth, a simple shopping experience and the anti-brand movement)  Products are attractive to customers who prefer unbranded ones (MUJI provides an alternative to traditional branded products)

5. My Prior Choices When Buying MUJI  Stationary  Instant noodles  Honey and Lemon flavor candy  Dorayaki

6. Tanks for Your Listening