1. Digital Tourism Business Framework (DTBF) Programme Leighton James DTBF Programme Manager,

2. Presentation to WTA meeting Background to the DTBF project Overview of support opportunities for Industry ICT Diagnostics Training and On-line guides / content Funding Innovative Projects and implementation Pan Wales activities Digital Ecosystem New platform Sharewales What next ?

3. Assist the tourism industry to meet the challenges & benefit from digital technology Image: dave-pemcoastphotos.com

4. Who’s who ? Strategic Manager – Peter Francombe North / Mid Wales – Andy Hurst South West / Mid -Justin Lewis South Wales / Swansea Bay – Tom Hadfield Email: digitaltourism@wales.gsi.gov.ukdigitaltourism@wales.gsi.gov.uk Information: www.wales.gov.uk/topics/tourism/digital/?lang=en www.wales.gov.uk/topics/tourism/digital/?lang=en

5. How Can the Digital Tourism Programme Help me? Key Business Opportunities within the Programme Convergence: ICT Diagnostics (health check) Training, tailored on-line guides and skills Technology funding schemes for studies, digital projects All Wales: Innovation forum Horizon scanning Knowledge Base Platform for Open data exchange Knowledge, content and ecosystem www.sharewales.com

6. Projects and Communities Feasibility studies and prospective projects –Augmented reality –Gaming –Activities, mobile apps Implementation / roll out projects –QR codes –Location based services –E-trails /mapping –Mobile compatible / content

7. Or more technically complex Can be simple solutions

8. Share Wales - “A Content Ecosystem” Image by: dave-pemcoastphotos.com

9. Images Video Articles Reviews Map/Routes/Trails Blog Posts Conversations And many more... Image by: dave-pemcoastphotos.com

11. The big idea

12. www.sharewales.com Blog Forum Share Content Useful Info Support

13. What next ? What are your needs ? How can technology help you ? Events –Meet the solution / provider How best work with you / your members Collaboration, individuals, groups? How best work with your Strategist Feedback on DTBF awareness ?

14. Who’s who ? Strategic Manager – Peter Francombe North / Mid Wales – Andy Hurst South West / Mid -Justin Lewis South Wales / Swansea Bay – Tom Hadfield Email: digitaltourism@wales.gsi.gov.ukdigitaltourism@wales.gsi.gov.uk Information: www.wales.gov.uk/topics/tourism/digital/?lang=en www.wales.gov.uk/topics/tourism/digital/?lang=en

15. Diolch yn fawr iawn Thank You Tel: 07891 838996 Email: leighton.james @wales.gsi.gov.uk Image: Barrie Foster