1. An explanation by Katie Hutchinson

2. QR stands for Q uick R esponse code It’s a two-dimensional bar code that can be interpreted by a smartphone camera & code- reading app. Information embedded in QR codes:  URL  Plain Text  SMS [text message]

3. What do you need? 1. A smartphone  iPhone| Blackberry| Android| Windows 7 phone 2. A bar scanning app [application]  50+ available

6. Venue Tickets Outside Advertising Real Estate Print Publications Stickers| Badges Business Cards A few examples…

8. Calvin Klein Pepsi Southwest Airlines ebay

10.  Messaging  Networking  Promotions  Contact Information  Events| Public Interest  Social Awareness  Entertainment  Immediate & timely information

12. One person’s opinion…  Creates a Call To Action  Opportunity to directly connect with publics: Engage current & future customers.  Links print, online & mobile PR efforts  Message is instant & timely  Pushes traffic to website  Gives reporters immediate access to information  Monitor & evaluate impact of QR code effort

14. Use an online QR-code generator tool to create a unique QR code. Fill in message here. Click here to create QR code.

16. Any questions? Buy the book!