1. Copyright © 2009-2010 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Presenting Your Roadmap to Success Sandra Ford, SNS Director, Food and Nutrition Manatee County School District Elizabeth Campbell, MA, RD Senior Program Manager School Nutrition Foundation Marketing 101 Online

2. Copyright © 2009-2010 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org What is a Limerick? A sing-songy verse of five lines, in which the first, second, and fifth lines rhyme with each other, and the third and fourth lines, which are shorter, form a rhymed couplet. Here is your cheat sheet: A B A

3. Copyright © 2009-2010 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Limerick #1 Jaime Oliver thought his food couldn’t miss, to bring school age children dining bliss. although he brought fame, he was missing some game. Oh, the benefits he’d have reaped from a SWOT _____.

4. Copyright © 2009-2010 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Marketing 101 Online Overview It’s all about Keys to Excellence….. What are Keys to Excellence?  Keys to Excellence is a national best practice standards program that has been developed to help school food service professionals create excellent programs  The Keys to Excellence include four areas of focus: Administration, Marketing, Nutrition/Nutrition Education and Operations  A food service marketing plan is a major indicator to meet the Keys to Excellence and to qualify as a District of Excellence

5. Copyright © 2009-2010 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Limerick #2 What a great feeling to get a new FB fan! In the world of school meals, you only can draw in the kids and get into their lids with a well developed ____ _____.

6. Copyright © 2009-2010 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Why Marketing 101 Online?  Competitors spend money marketing their programs  Successful businesses have marketing plans  In this economy, online courses are cost effective  School meals is important business

7. Copyright © 2009-2010 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org What is Marketing 101?  Marketing 101 is a dynamic online course that will help you create a great marketing plan, develop training ideas for staff members, and run a successful program  The course is divided into three sequential lessons to help school nutrition directors and managers learn how to develop and implement marketing plan  Marketing 101 is approved for 4 hours in Key Area 4 - Communications/Marketing for the School Nutrition Association’s (SNA) Certification Program  This course also qualifies as 4 Continuing Education Units (CEUs), which may be used toward certification renewal  Marketing 101 was developed for directors and high level managers

8. Copyright © 2009-2010 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Marketing 101 Training Packs  Easy-to-use training packs were developed to supplement the Marketing 101 online course  After you have finished Marketing 101, you can use these 8- lessons to train your staff  Each lesson contains:  1 customizable PowerPoint deck  1 lesson plan  1 activity sheet  1 handout (available in English and Spanish)  1 case study (available in English and Spanish)  1 quiz (available in English and Spanish)

9. Copyright © 2009-2010 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Marketing 101 Online Sneak Peak

10. Copyright © 2009-2010 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org How Do I Access Marketing 101 Online? www.schoolnutrition.org/marketing101 www.snuniversity.org

11. Copyright © 2009-2010 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Limerick #3 NDC has partnered with SNA to get out the message and show the way that moving around and eating meals that are sound can be encouraged by using ____ ___ __ ____.

12. Copyright © 2009-2010 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Marketing 101 Pilot  Marketing 101 was piloted by 21 managers and directors in 6 pilot districts  Goal of the pilot was to determine  Ease of use  Satisfaction with content  Quality of supplemental items (marketing plans)  Length of course

13. Copyright © 2009-2010 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Is the Course User Friendly?

14. Copyright © 2009-2010 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org How Satisfied Were You with the Marketing 101 Course Elements?

15. Copyright © 2009-2010 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org How Long Did it Take to Complete the Online Course?

16. Copyright © 2009-2010 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org How Long Did it Take to Fill Out the Marketing Plan?

17. Copyright © 2009-2010 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Would You Recommend this Course?

18. Copyright © 2009-2010 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Pilot Site Feedback  Manatee County Public School District  Marketing 101 Pilot Site  11 staff participated

19. Copyright © 2009-2010 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Limerick #4 Time is short and what to do with all this info so exciting and new. So get online with our easy design and check out the details at ___ ___ ___.

20. Copyright © 2009-2010 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Case Study Exceptional School District Some town, Somewhere USA Ms. Needssomehelp has been watching her lunch participation rate drop consistently over the past 5 years at the high school in her district. Recently, a new shopping mall with a food court has opened up across from the high school. At the same time, a parent group, which has never visited her school, has made complaints to the superintendent that they want more fresh fruits and vegetables available to their children. Ms. Needsomehelp has a beautiful fruit and veggie bar every day at lunch that the children never eat. She is frustrated and is looking for some help.

21. Copyright © 2009-2010 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Group Questions  Turn to the person to your right.  Discuss the following questions.  Can you identify with Ms. Needssomehelp’s frustration?  What are some of her barriers?  What are some of her strengths?  What kind of approach should she take to address these barriers?  Come up with 1 marketing idea for Ms. Needssomehelp.

22. Copyright © 2009-2010 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Report Back Anyone willing to share some of their answers?

23. Copyright © 2009-2010 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org How Could Marketing 101 Online Help?  Marketing template  Mission statement development  SWOT analysis  Strategy and tactics  Key messages  Benefit statements  Budget template  Example marketing plans

24. Copyright © 2009-2010 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Limerick 5 Our last limerick to bid adieu with the hope that this has helped you identify areas that you may need in marketing to take the lead. We look forward to your visit at ___ ___ ___

25. Copyright © 2009-2010 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Don’t Forget…… www.schoolnutrition.org/marketing101 www.snuniversity.org Stop by the SNF Learning Lab for more information