1. Fresher insights, Better Marketing. The Paradox of Success Swedish Research Conference March 2009 London  Brighton  Rotterdam  Lausanne  Hamburg  New York  Los Angeles  Melbourne A Leading International Online research agency

2. 2 …you need failure

3. 3 …Model 5,127

4. 4 …dangerous for careers

5. 5 …the double-bind for market research

6. 6 …in Praise of Failure & Imagination

7. 7 Darwin’s Algorithm of Inventiveness Generate Test Generate Test Generate Test Generate Test Generate Test Generate

8. 8 Natural Beauty…

9. 9 Natural Reality

10. 10 The Wizard of Menlo Park

11. 11 1.) Align Passions With Goals

12. 12 2.) Cultivate Charismatic Optimism

13. 13 3.) Seek Knowledge Relentlessly

14. 14 4.) Experiment Persistently

15. 15 5.) Pursue Rigorous Objectivity

16. 16 gum Vulcanised Rubber - 1843

17. 17 French Fries - 1853

18. 18 Penicillin - 1928

19. 19 Post-It Notes - 1974

20. 20 AlcoPops - 1980

21. 21 Pierre FematBlaise PascalFrederic GaussFrancis Galton Karl PearsonWilliam GossetRonald FisherCharles SpearmanEskin Mann-WhitneyDr George GallupDaniel McFaddenGabor-GrangerGordon Brown MR’s Early Pioneers

22. 22 Research is too often dead-on-arrival for senior management and makes little or no impact on the business Geert Van Kuyck Philips, Chief Marketing Officer

23. 23 Without transforming our capabilities into approaches more in touch with consumers, market research as we know it will be on life support by 2012 Kim Dedeker P&G, VP-external capability leadership, global consumer & market knowledge

24. 24 Agencies tell us they want long-term relationships & to provide valuable interpretation but sadly, they just do not deliver to the standards we need. Michael Harvey Diageo, Global Consumer Planning & Research Director

25. 25 We’re drowning in data yet starving for knowledge & looking for wider deeper insights, a more holistic approach & researchers to become a partner in that. Denyse Drummond-Dunn Nestle, VP Consumer Excellence

26. 26 1.) Innate Conservatism

27. 27 2.) Fear

28. 28 3.) Focus on Acquisition

29. 29 In the Words of Peter Drucker…

30. 30 BrainJuicer Labs

31. 31 BrainJuicer Labs… Juicy Brains Innovation Community FamCam™ Mood Metrics Mobile Moments of Truth Award Winner 2005 Award Winner 2007 2005 Predictive Markets FaceTrace™

32. 32 The New Pioneers of Market Research

33. 33 If it’s worth doing… …it’s worth doing badly!

34. 34 If you’re going through hell… …keep going!

35. 35 Energy & persistence… …conquers all things

36. 36 If everyone says you are wrong, you're one step ahead. If everyone laughs at you, you're two steps ahead…

37. 37 Try, Try & Try Again!