1. Public and media views of adult social care Ruth Smith, content director, Community Care

2. “Social work is under- valued, poorly understood and under continuous media attack. This is making it hard for social workers to do their jobs and hard to attract people into the profession.”

3. Metrics

4. Video

5. Mobile

6. Trans medi a

7. Churnalis m “Journalists who are no longer gathering news but are reduced instead to passive processors of whatever material comes their way, churning out stories, whether real event or PR artifice, important or trivial, true or false”

8. Visual

9. Contact me ruth.smith@rbi.co.uk @ComCareRuth 07795 251 534