1. Hegemony “ the social, cultural, ideological, or economic influence exerted by a dominant group “

2. Antonio Gramsi Antonio Gramsci Cultural Hegemony

3. Antonio Gramsci Cultural Hegemony Karl Marx False Consciousness

4. “ the social, cultural, ideological, or economic influence exerted by a dominant group “ Hegemony

5. “ the social, cultural, ideological, or economic influence exerted by a dominant group “ Colonialism/Imperialism ? Some Examples of Hegemony

6. “ the social, cultural, ideological, or economic influence exerted by a dominant group “ Religion ? [Weber] Some Examples of Hegemony

7. “ the social, cultural, ideological, or economic influence exerted by a dominant group “ Metanarratives ? Science Some Examples of Hegemony

8. “ the social, cultural, ideological, or economic influence exerted by a dominant group “ ? Sut Jhally Advertising and the End of the World Some Examples of Hegemony

9. “ the social, cultural, ideological, or economic influence exerted by a dominant group “ ? Ritzer McDonaldization Some Examples of Hegemony

10. “ the social, cultural, ideological, or economic influence exerted by a dominant group “ ? Ritzer McDonaldization Some Examples of Hegemony

11. “ the social, cultural, ideological, or economic influence exerted by a dominant group “ ? Kozol Education Some Examples of Hegemony

12. “ the social, cultural, ideological, or economic influence exerted by a dominant group “ ? Kozol Education Some Examples of Hegemony

13. “ the social, cultural, ideological, or economic influence exerted by a dominant group “ ? McIntosh Gender and Racial Privilege Some Examples of Hegemony

14. “ the social, cultural, ideological, or economic influence exerted by a dominant group “ ? The American Dream Some Examples of Hegemony

15. “ the social, cultural, ideological, or economic influence exerted by a dominant group “ ? McIntosh Gender and Racial Privilege Some Examples of Hegemony

16. Herbert Gans 13 Functions of Poverty The dirty work gets done.

17. Herbert Gans 13 Functions of Poverty The economic activities of the more affluent are supported.

18. Herbert Gans 13 Functions of Poverty Jobs are created for the non-poor.

19. Herbert Gans 13 Functions of Poverty The life of goods is extended.

20. Herbert Gans 13 Functions of Poverty The norms of society are emphasized

21. Herbert Gans 13 Functions of Poverty Deviant pleasures are vicariously enjoyed

22. Herbert Gans 13 Functions of Poverty The culture is enriched

23. Herbert Gans 13 Functions of Poverty The bottom of the hierarchy is maintained

24. Herbert Gans 13 Functions of Poverty The upward mobility of others is financed

25. Herbert Gans 13 Functions of Poverty Charity has a target audience.

26. Herbert Gans 13 Functions of Poverty The costs of change are absorbed

27. Herbert Gans 13 Functions of Poverty The political process is freed to address the concerns of the non-poor.

28. Herbert Gans 13 Functions of Poverty The dominant ideology is upheld.

29. The Dilemma The American Dream Persistent Social Inequality

30. Hegemonic Discourse: Stories to explain the dissonance The American Dream Persistent Social Inequality

31. Rich Male White Educated Poor female Non-White less educated Horizontal Differences and Vertical Inequalities

32. Rich Male White Educated Poor female Non-White less educated Horizontal Differences and Vertical Inequalities Brown Eyes Blue Eyes

33. Horizontal Differences and Vertical Inequalities Brown Eyes Blue Eyes

34. The Goodies Good jobs safe, well-paid, rewarding, secure, benefitted Nice houses Safe neighborhood, well constructed, well-maintained, healthy environment Quality educations Good teachers; well supplied facilities; high expectations; safe, challenging, and rewarding environment

35. Dividing up the goodies Brown Eyes Good jobs safe, well-paid, rewarding, secure, benefitted Nice houses Safe neighborhood, well constructed, well-maintained, healthy environment Quality educations Good teachers; well supplied facilities; high expectations; safe, challenging, and rewarding environment Blue Eyes Bad jobs Dangerous, poorly-paid, monotonous, insecure, without benefit Not so nice houses Dangerous neighborhood, poorly constructed, poorly maintained, unhealthy environment Poor educations Bad teachers; rundown facilities without supplies; low expectations; dangerous and boring curriculum and environment

36. Assigning the characteristics Brown Eyes Smart Hard working Clean Responsible Moral Law abiding Blue Eyes Dumb Lazy Dirty Irresponsible Immoral Criminal

37. The Story Brown Eyed people get the: Good jobs Nice houses Quality educations Because they are… Smart Hard working Clean Responsible Moral Law abiding

38. Hegemonic Discourse: Creating and perpetuating the story Family Media Politics Education Religion Sports Medicine Law Military

39. Hegemony “ the social, cultural, ideological, or economic influence exerted by a dominant group “