1. Market Analysis The Sports Company

2. Introduction n Analysis of past, present and future sales n Student Name

3. Topics of Discussion n Sales Growth n Competition n Market Share

4. Sales Growth n 1995 sales $5,100,000 n 1996 sales $5,900,000 n 1997 sales $7,400,000 n 1998 sales $10,200,000

5. Competition n Action Corporation u established in 1986 u located in Union, Oregon n Teams Unlimited u established in 1989 u located in Spring, Maine

6. Market Share n 35% Sports Company n 30% Action Coporation n 25% Teams Unlimited n 10% Other

7. Real Life n Give an example or real life anecdote n Sympathize with the audience’s situation if appropriate

8. Next Steps n Research Industry Trends n Detail Stremgths and Weakneses n Develop Future Marketing Plan

9. What This Means n Past - sales doubled in 4 years n Present - market share 35% n Future - where to go from here?