1. OmnAuto (“All Car”)

2. October 20, 20032 Members

3. October 20, 20033 OmnAuto 1.Define the Problem 2.US Government Issues 3.Define the Solution 4.Market Identified 5.Issues and Risk 6.Funding and Scheduling 7.Conclusion

4. October 20, 20034 Societal Problem Defined The U.S. National Traffic Safety Administration states that one in three vehicles are unknowingly being driven with one or more significantly under inflated tires.

5. October 20, 20035 Problem Characteristics In a survey of 2,350 drivers: 66% of drivers don’t know where to find recommended tire pressure 45% of drivers think you can visually inspect a tire for low pressure Only 9% of drivers accurately and regularly check their tire pressure *Rubber Manufacturer’s Association

6. October 20, 20036 Safety is at Risk 23,000 crashes per year caused by tire blowouts 535 of those are fatal *National Highway Traffic Safety Administration

7. October 20, 20037 Federal Mandates Transportation Recall Enhancement Accountability and Documentation Act (TREAD Act) Tire pressure monitoring – Section 13 Monitoring will be phased in

8. October 20, 20038 Federal Mandates Issues Provisions for direct and indirect monitoring Declared ineffective and must be rewritten for only direct monitoring *Detroit News

9. October 20, 20039 Alert Level – Federal Mandates

10. October 20, 200310 Proposed solution identified The OmnAuto system provides the capability to alert the driver of low pressure relative to temperature and maintains a history of pressure, temperature, vehicular speed, and mileage.

11. October 20, 200311 Objectives Operation when the key is in the “on” position Record tire pressure, temperature, vehicle speed, and mileage every 2 minutes while vehicle is “on” Data is recorded in separate memory unit

12. October 20, 200312 Objectives Continued Method to record significant equipment changes – tire replacement or repairs Availability of data to consumers Availability of data to mechanics Use of Graphs to analyze data

13. October 20, 200313 Historical Data Output

14. October 20, 200314 Component Diagram

15. October 20, 200315 Pros OmnAuto will save lives Pressure will be monitored more frequently than consumers currently average Will meet the Federal Mandate as currently written, and the changes ordered by the Federal Appeals Court Required technology is already available

16. October 20, 200316 Pros Continued Tires will wear more evenly Increased fuel efficiency Tire and Auto designs will both benefit due to the valuable “Real-World” historical data Consumers can play an active role in the safety of their vehicle

17. October 20, 200317 Cons 67% will rely on the system instead of checking tire pressure manually Relies on existing vehicle electrical system Human interaction to upload data from the system Reprogramming required on tire change or rotation *Rubber Manufacturer’s Association

18. October 20, 200318 What Our Solution Will Do Monitor for temperature and pressure, and alert driver based on both Maintain history of pressure, temperature, vehicular speed, and mileage Data will be available to any service provider with industry standard equipment

19. October 20, 200319 What Our Solution Will Not Do Adjust tire pressure Prevent sensor failure Monitor Tread wear Indicate level of under pressurization

20. October 20, 200320 Market Defined and Analyzed “It is already apparent that there are several courses of action required for this to be successful but they all are dependent upon a better-informed consumer.” -- John Bolegoh, SmarTire - February 2001 Comments to the National Highway Traffic Safety Administration

21. October 20, 200321 Market Defined Safety is critical to consumers New safety devices will be quickly embraced *Dohring Company

22. October 20, 200322 Market Defined - 2 Federal Mandates = Must be OEM equipment Our solution raises the bar on safety; must appeal to manufacturer

23. October 20, 200323 Market Defined - 3 11,425,000 vehicles produced in 2001 –1,142,500 by Nov 2004 –3,998,750 by Nov 2005 –7,540,500 by Nov 2006 –100% of all cars built after Nov 2006 *Bureau of Transportation Statistics

24. October 20, 200324 Competition Matrix

25. October 20, 200325 Technical Issues Connections to odometer, speedometer, and keyless entry system Processor Chip/Board Memory Housing Integrated Software

26. October 20, 200326 Management Methods Issues Obtaining a contract with automaker Coordination of software and hardware teams Employee Lifecycle Legal issues Project Deadline

27. October 20, 200327 Risk Issues Liability if the sensors are not functioning properly Proprietary protocols for existing car networks Government Mandates Time to market

28. October 20, 200328 Resource Issues Existing sensor manufacturers meeting our production needs Maintain project schedule Initial development funding prior to establishing a contract

29. October 20, 200329 Time Feasibility

30. October 20, 200330 Monetary Feasibility

31. October 20, 200331 Cost Per Unit

32. October 20, 200332 Market Share Required

33. October 20, 200333 Conclusion Tires are not properly inflated Federal Mandate is not strong enough If data is available, safety will improve, both long and short term If we save only one life, OmnAuto will be a huge success.