1. NEW OPTIONS TRANSFORMING THE PLAYER EXPERIENCE AT RETAIL NEW OPTIONS TRANSFORMING THE PLAYER EXPERIENCE AT RETAIL VLTs and e-games Športna loterija Primož Pöschl Executive Director – Games Department

2. VLTs VLTs What was the occasion? o Too busy employees at cashier o need to speed up the entering process o forming of the betting slips basket o Actual long list of sport matches o What else can we offer our players? o Statistics o Comments o % of placed bets o So we have decided for VLTs!

3. VLTs – Two Payment Methods Cash self-service Bill acceptor Coin acceptor Printer Bar code reader Cashless self-service Prepaid coupon bought at retailer Virtual account Payout at the retailer

4. Do we have any other content? Do we have any other content? What about e-games? o We have three of them on our website Why not try them?

5. And so it all began… 2008 86 x 3 games $27.830 total  $324 / VLT 2009 185 x 12 games $1.440.053 total  $7.784 / VLT

6. Period 2008 to 2013

7. Growth of VLTs net, games portfolio and sales VLTs number of VLTs number of e-games sales totalsales/gamesales/VLT 2008863$27.830$9.277$324 200918512$1.440.053$120.004$7.784 201024818$6.134.593$340.811$24.736 201127323$9.161.342$398.319$33.558 201229229$12.592.491$434.224$43.125 201331735$15.327.604$437.932$48.352 ratio 2008/2013 3,6911,67550,7547,21149,42

8. How did we achieve this? o Spreading of the VLTs net o New retailers o Better equipped current retailers o More VLTs in the best sales points o Constant games development o 27 our own production o 8 licensed o Interactive - multilevel games o New experience for the players o Possibility for decision making o Quit the game or proceed to the next level

9. e-games

10. e-games examples

11. One Ticket - Two Sales Channels

12. Betting Shop – Shopping Mall

15. Gasoline Station

17. Tobacconist

18. Post Office

19. Sales Channels Ratio

20. Conclusions o Additional sales channel for lotteries o Interactive game mechanics o More turnover o New player experience o Greater game engagement o Entertainment o Opportunity for retailers o Optimization of the work o New products o Additional earning

21. VLTs - facts VLTs share in total turnover 19,82% e-games share on VLTs 59,10% $1.332.827 More commission for retailers

22. THANK YOU Sportna loterija, Slovenia (EU) Primoz Pöschl primoz@sl123.si