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International Business Part III BCS-BE-8: The student analyzes how international business impacts business.
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Culture in a Global Economy A group’s ______ is often considered in terms of its dress, food, language, and art. Yet it is more complicated than that. culture the beliefs, customs, and ________ of a distinct group of people
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Graphic Organizer What Is Culture? _______ Food _________ Art _______ Geography Religious _______ An entire country An ethnic ______ Specific social group An institution
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Culture in a Global Economy The global economy creates a _________ culture for business. Properly _________ people from various cultures can give them a better impression of you.
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Culture in a Global Economy In business, culture has two meanings. The customs of other countries with which companies do ________. The _________ of a particular company. 12 Failure to understand the culture of another country can ruin a deal or lead to a marketing disaster.
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Marketing Abroad Before a company markets a product in a country, certain things must be researched. ________ _______ ________ When Pillsbury ® translated “Jolly Green Giant” into Arabic, the phrase became “Intimidating Green Ogre.” Coca-Cola ® changes the amount of carbonation and sugar in its products to suit the tastes of different countries.
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Doing Business Abroad Companies doing ________ in other countries must be aware of cultural differences that affect the __________. When Euro Disney opened, French workers objected to certain practices that were typical at Disney’s U.S. theme parks. Three thousand workers quit.
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Business Etiquette Business etiquette ______ from country to country. business etiquette conduct that is considered _______ acceptable in business Many companies hire local ______ in other countries to help avoid etiquette problems.
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Graphic Organizer Giving a potential business partner a gift might be seen as a ______. Giving a potential business partner a gift is seen as _________. In the United StatesIn Japan
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Corporate Culture A company’s corporate culture can be _____formally through a company _____ of ethics and the orientation process. corporate culture shared values, beliefs, and _______
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Corporate Culture Corporate ______ can be defined _______ through a company’s dress code, work habits, and social activities. A corporate culture can be ________ by a company’s founder.
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Formal Culture A formal business culture may have a strict ___________. hierarchy chain of __________ A hierarchy usually has one ________ at the top who makes all the decisions.
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Formal Culture Making _______ or passing down decisions can be ________ in a bureaucracy. bureaucracy several __________ of management
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Graphic Organizer Characteristics of a Formal Corporate Culture Strict hierarchy Making _______or passing down decisions can be complicated Job titles are indicators of power and status Dress codes are strictly __________ Work hours are strictly enforced
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Informal Culture At a company with an _______culture, employees are encouraged to make decisions on their own. Few companies have a _______ that is entirely formal or informal.
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Graphic Organizer Characteristics of an Informal Corporate Culture Flexible dress ______ Flexible work hours Option to work from _______ Job titles are not as important as creativity and teamwork
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