1. Marketing Projects Events

2. Your Challenge It’s easier for your prospect to ignore you TURN THEM ON TO YOUR MESSAGE

3. Science and the brain Senses rule the decision making process – 88% of brain activity is sub-conscious Simple thoughts penetrate more easily EMOTION impacts more strongly than logic How we process info: – 3-5 seconds: is this RELEVANT to me – 5-15 SECONDS: validate initial impression Source: Body of Truth by Dan Hill

4. Focus your message to drive more sales

5. Simplicity is key to understanding Canon: Powershot S90 Brucciani: Wi-Fi

6. Emotions affect actions Fear of loss – More powerful than promise of gain Anger Love Desire Envy Greed Guilt Pride Disbelief

7. Focus on Benefits Suitcase Features USA-made 1050 Denier Ballistic Nylon Strong, lightweight honeycomb frame Double ball-bearing, in-line skate wheels Expansion zip Adjustable hanging straps

8. Focus on Benefits Suitcase Features USA-made 1050 Denier Ballistic Nylon Strong, lightweight honeycomb frame Double ball-bearing, in-line skate wheels Expansion zip Adjustable hanging straps Benefit to you Tear, abrasion and puncture resistance far better than foreign ballistic fabrics Nearly indestructible, remembers its original shape if “crunched” by baggage handlers Strong, low rolling resistance, space-saving design, recessed for protection Adds additional space for souvenirs (or dirty clothes) coming home Carry other small bags handing off the front

9. Reassurance Why should I trust you? Establish your authority with: Awards * Testimonials * Reviews * Endorsements

10. Value is more than price Competitor comparison could have added even more value

11. Re-enforce your ethics If I do business with you…. will it be a hassle? do you keep your promises? will you treat me with respect? how good is your guarantee?

13. In Summary Getting prospects to listen to your message SIMPLE EMOTIONBENEFITSREVIEWSVALUE GUARANTEE C O N N E C T

14. Your NEXT challenge ResourcesExpertise and or

15. Satellite can help you Exhibitions (Trade & Public) www.satellite.uk.net PR & advertising Product launches Market/ competitor research Marketing strategy Video production Marketing materials Web content management Marketing campaigns Social media management Business / process reviews Event mgment Account mgment Digital /online marketing