1. Ed Davis and Michelle Walker DECA Inc. 1 High School Competitive Events as a Tool to Improve Curriculum Fall Symposium September 27, 2010

2. Ed Davis and Michelle Walker DECA Inc. 2 Series Event Exam Analysis = Item Analysis + Instructional Areas

3. 3 Example: Comprehensive 2008 Exam AssociationNationalNational Top 10 MeanStDevMeanStDevMinMaxMeanMinMax AAM78.38.670.610.133.089.083.078.089.0 ACT71.710.772.810.733.092.086.081.092.0 ADC58.04.659.412.60.080.073.068.080.0 ASM72.06.170.812.218.089.083.078.089.0 BLMDM56.730.363.813.917.091.082.077.091.0 BMDM65.04.961.69.728.082.076.071.082.0 BSM76.34.073.29.828.089.085.080.089.0 DQB79.011.367.212.118.087.083.078.087.0 FMS49.0 63.510.81.083.077.072.083.0 FMDM63.811.858.913.10.088.579.074.588.5 HLM75.01.066.58.839.087.080.075.087.0 HMDM76.69.561.614.20.082.078.073.082.0 MMS79.75.571.78.249.090.084.079.090.0 QSRM78.01.068.59.623.084.080.075.084.0 RFSM75.75.171.610.827.089.084.079.089.0 RMS70.55.268.69.723.087.081.076.087.0 SEM75.38.773.38.628.087.083.078.087.0 SMDM78.18.569.910.724.089.085.080.089.0 TMDM67.828.966.514.50.086.082.077.586.0 TSE71.310.164.711.727.083.079.074.083.0

4. Ed Davis and Michelle Walker DECA Inc. 4 Comprehensive Exam Analysis Hotel & Lodging Management Marketing Management Restaurant &Food Service Management Retail Merchandising Sports & Entertainment

5. Ed Davis and Michelle Walker DECA Inc. 5 Analyzed Comprehensive Exams Item analysis Sorted by Instructional Area Average scores for each instructional area

6. Ed Davis and Michelle Walker DECA Inc. 6 Instructional Areas 1.Business Administration 2.Business Law 3.Compliance 4.Channel Management 5.Communication Skills 6.Customer Relations 7.Distribution 8.Economics 9.Emotional Intelligence 10.Entrepreneurship 11.Financial Analysis 12.Financial-Information Management 13.Human Resources Management 14.Marketing-Information Management 15.Interpersonal Skills 16. Knowledge Management 17. Marketing 18. Management 19. Market Planning 20. Information Management 21. Operations 22. Professional Development 23. Pricing 24. Project Management 25. Product/Service management 26. Promotion 27. Quality Management 28. Risk analysis 29. Risk Management 30. Selling 31. Strategic Management

7. Ed Davis and Michelle Walker DECA Inc. 7 Hotel & Lodging Distribution 1.Business Law 2 2.Channel Management 3 3.Communication Skills 5 4.Customer Relations 1 5.Distribution 2 6.Economics 5 7.Emotional Intelligence 5 8.Financial Analysis 7 9.Human Resources Mgmt 4 10. Marketing-Information 10 11. Management 1 12. Market Planning 7 13. Information Management 5 14. Operations 11 15. Professional Development 3 16. Pricing 2 17. Product/Service management 9 18. Promotion 7 19. Selling 9 20. Strategic Management 1

8. Ed Davis and Michelle Walker DECA Inc. 8 Hotel & Lodging Instructional Areas Above 80% Correct Customer Relations Emotional Intelligence Financial Analysis Operations Product/Service management Selling

9. Ed Davis and Michelle Walker DECA Inc. 9 Hotel & Lodging Instructional Areas 65%- 80% Correct MarketingDistribution Pricing Marketing-Information Management Business LawCommunications Human Resources Management

10. Ed Davis and Michelle Walker DECA Inc. 10 Hotel & Lodging Instructional Areas Below 65% Channel Management Professional Development Information Management Economics Market Planning Promotion

11. Ed Davis and Michelle Walker DECA Inc. 11 Marketing Management Distribution 1.Business Law 2 2.Channel Management 5 3.Communication Skills 3 4.Customer Relations 1 5.Distribution 2 6.Economics 5 7.Emotional Intelligence 3 8.Financial Analysis 6 9.Human Resources Mgmt 5 10. Marketing-Information Mgmt 14 11. Marketing 1 12. Market Planning 7 13. Information Management 4 14. Operations 8 15. Professional Development 2 16. Pricing 2 17. Product/Service management 14 18. Promotion 10 19. Selling 5 20. Strategic Management 3

12. Ed Davis and Michelle Walker DECA Inc. 12 Marketing Management Instructional Areas Above 80% Correct Professional Development Human Resources Marketing

13. Ed Davis and Michelle Walker DECA Inc. 13 Marketing Management Instructional Areas 65%-80%Correct Strategic ManagementCommunications Skills Financial AnalysisProduct/Service Mgmt OperationsCustomer Relations Business LawEconomics Information ManagementSelling

14. Ed Davis and Michelle Walker DECA Inc. 14 Marketing Management Instructional Areas Below 65% Pricing Emotional Intelligence Promotion Market Planning Channel Management Marketing-Information Management

15. Ed Davis and Michelle Walker DECA Inc. 15 Retail Management Distribution 1.Business Law 2 2.Channel Management 3 3.Communication Skills 4 4.Customer Relations 5.Distribution 8 6.Economics 6 7.Emotional Intelligence 5 8.Financial Analysis 5 9.Human Resources Mgmt 1 10.Marketing-Information Mgmt 9 11. Marketing 2 12. Market Planning 2 13. Information Management 5 14. Operations 7 15. Professional Development 6 16. Pricing 2 17. Product/Service Mgmt 10 18. Promotion 13 19. Selling 9

16. Ed Davis and Michelle Walker DECA Inc. 16 Retail Management Instructional Areas Above 80% Correct Pricing Information Management

17. Ed Davis and Michelle Walker DECA Inc. 17 Retail Management Instructional Areas 65%-80%Correct Emotional IntelligenceFinancial Analysis MarketingPromotion Business LawProfessional Development OperationsProduct/Service Management Communications SkillsSelling Human Resources Distribution

18. Ed Davis and Michelle Walker DECA Inc. 18 Retail Management Instructional Areas Below 65% Economics Channel Management Market Planning Marketing-Information Management Customer Relations

19. Ed Davis and Michelle Walker DECA Inc. 19 Restaurant & Food Service Management Distribution 1.Business Law 3 2.Channel Management 3 3.Communication Skills 4 4.Customer Relations 1 5.Distribution 5 6.Economics 5 7.Emotional Intelligence 4 8.Financial Analysis 6 9.Human Resources Mgmt 4 10.Marketing-Information Mgmt 7 11. Marketing 1 12. Market Planning 7 13. Information Management 4 14. Operations 10 15. Professional Development 3 16. Pricing 3 17. Product/Service Mgmt 12 18. Promotion 7 19. Selling 10 20. Strategic Management 1

20. Ed Davis and Michelle Walker DECA Inc. 20 Restaurant & Food Service Management Instructional Areas Above 80% Correct Customer Relations Business Law Strategic Management Marketing Emotional Intelligence

21. Ed Davis and Michelle Walker DECA Inc. 21 Restaurant & Food Service Management Instructional Areas Below 65% Promotion Economics Professional Development Communications Skills

22. Ed Davis and Michelle Walker DECA Inc. 22 Sports & Entertainment Marketing Distribution 1.Business Law 2 2.Channel Management 3 3.Communication Skills 3 4.Customer Relations 1 5.Distribution 2 6.Economics 6 7.Emotional Intelligence 3 8.Financial Analysis 5 9.Human Resources Mgmt 4 10.Marketing-Information Mgmt 10 11. Marketing 2 12. Market Planning 7 13. Information Management 3 14. Operations 7 15. Professional Development 3 16. Pricing 3 17. Product/Service Mgmt 14 18. Promotion 14 19. Selling 7 20. Strategic Management 1

23. Ed Davis and Michelle Walker DECA Inc. 23 Sports & Entertainment Marketing Instructional Areas Above 80% Correct Human Resources Management Pricing Professional Development Communications Skills

24. Ed Davis and Michelle Walker DECA Inc. 24 Sports & Entertainment Marketing Instructional Areas Below 65% Marketing Selling Economics Distribution Customer Relations

25. Ed Davis and Michelle Walker DECA Inc. 25 Improve the Curriculum Look for patterns of performance across competitive events Identify instructional areas where improvement is needed –65%-80% –Below 65%

26. Ed Davis and Michelle Walker DECA Inc. 26 Improve the Curriculum Collaborate with curriculum related staff –Connect performance indicators and course objectives –Include in New Advisor training Implement experiential learning activities that extend and apply the instructional areas’ concepts and principles

27. Ed Davis and Michelle Walker DECA Inc. 27 Summary Conduct an item analysis Identify instructional area strengths and weaknesses Compare to curriculum areas Develop a system to improve weak areas

28. Ed Davis and Michelle Walker DECA Inc. 28 High School Competitive Events as a Tool to Improve Curriculum