1. E XECUTIVE S UMMARY P RESENTED BY L AUREN M AKER

2. M ISSION S TATEMENT T O SUPPLY A WIDE RANGE OF FURNITURE AND ACCESSORIES FROM T OTS - TO -T EENS.

3. M ANAGEMENT P RESIDENT - L AUREN M AKER S TORE M ANAGER - E VA J ALAVA S TORE ASSISTANT /A CCOUNTING -L AUREN T HORNHILL D ESIGN /D EVELOPMENT - B RAD S OUTHERLAND M ARKETING /A DVERTISEMENT - S ARAH S PURLIN

4. C OMPETITION M ATHIS B ROTHERS F URNITURE P OTTERY B ARN K IDS T ARGET W AL -M ART IKEA K ID Z ONE F URNITURE

5. P RODUCTS F URNITURE A CCESSORIES S ERVICES C AFETERIA /R ESTAURANT K IDS ’ R OOM F URNITURE D ELIVERY A SSEMBLY A SSISTANCE

6. P RICE P ENETRATION TECHNIQUE D ISCOUNTING TECHNIQUE

7. P LACE I-44 &W EST R ENO

8. P ROMOTION P ERSONAL SALES S ALES P ROMOTION P OST -S ALES COMMUNICATION

9. S TRENGTHS L OCATION C OMMITTED T EAM Q UALITY P RICE

10. W EAKNESSES S TART UP COMPANY F AMILY OWNED N O DIRECT MARKETING EXPERIENCE O UT SOURCING

11. Opportunities F ILLING A N ICHE L OCATION B ETTER DEALS FROM SUPPLIERS

12. T HREATS E CONOMY D ISRUPTIONS IN SUPPLY L IABILITY WITH OUR SERVICES

13. M ARKETING D EMOGRAPHICS T ARGET INCOMES A GE R ACE G ENDER P SYCHOGRAPHICS F AMILY STATUS G EOGRAPHICS O KLAHOMA CITY METRO AREA

14. M ARKETING / PROMOTION STRATEGY A DDS IN LOCAL PAPERS F LYERS S TEALTH MARKETING D OCTORS OFFICES D AYCARES G YMS

15. 3 Y EAR P ROFIT AND L OSS PROJECTION 200920102011 Sales$1,800,000$2,000,000$2,200,000 COGS$999,000$1,150,000$1,300,000 Gross Profit$810,000$850,000$900,000 Total Operating Expenses$361,000$349,000$364,800 Other Income$27,000$30,000$32,500 Net Profit Before Taxes$475,700$530,550$567,700 Income Taxes$190,280$212,220$227,080 Net Profit After Taxes$285,420$318,330$340,620