1. Area based development approach in Drina-Tara area May 05 th 2011.May 05 th 2011. BelgradeBelgrade

2. TOURISM Tourism is recognized as one of the priorities of all targeted municipalities and a great potential for new employment and income generatingTourism is recognized as one of the priorities of all targeted municipalities and a great potential for new employment and income generating Tourism now represents one of the world’s largest industries - in economic terms, it creates jobs and contributes to GDP by more than 10%, it also brings in capital investment and exportsTourism now represents one of the world’s largest industries - in economic terms, it creates jobs and contributes to GDP by more than 10%, it also brings in capital investment and exports

3. WORKING TEAM OF TOURISM GROUP Ivanovic Miroslav, UziceIvanovic Miroslav, Uzice Danica Radojicic, UziceDanica Radojicic, Uzice Svetlana Slovic,PrijepoljeSvetlana Slovic,Prijepolje Sabira Beslija, GorazdeSabira Beslija, Gorazde Nikola Femic, Bijelo PoljeNikola Femic, Bijelo Polje Branka Dragicevic, VisegradBranka Dragicevic, Visegrad Djole Kljajevic, PljevljaDjole Kljajevic, Pljevlja Milina Jecmenica, PribojMilina Jecmenica, Priboj Zeljana Pjevalica, BratunacZeljana Pjevalica, Bratunac Milisav Vicentic, LjubovijaMilisav Vicentic, Ljubovija

4. TOURISM Stages within development of tourism action plan 1- Opportunities were defined by using SWOT analyses 2 - Four opportunities that might lead to priority development were defined 3 - Based on the four opportunities, activities for its implementation were defined 4 - Possible threats were defined, based on the activities

5. TOURISM – Development opportunities of Drina-Tara area defined by SWOT analyses Development of ethno, eco tourism, tourism based on special interests, mountain and spa tourismDevelopment of ethno, eco tourism, tourism based on special interests, mountain and spa tourism Reconstruction of road infrastructure, regional airports and development of tourism infrastructure and superstructureReconstruction of road infrastructure, regional airports and development of tourism infrastructure and superstructure Recreative and tourism offer of Drina and Tara riversRecreative and tourism offer of Drina and Tara rivers Potential of SMEs growth in tourism and hospitality servicesPotential of SMEs growth in tourism and hospitality services Trends in tourism market (more vacations per year...)Trends in tourism market (more vacations per year...) Increasing interest of rural householders for practicing tourismIncreasing interest of rural householders for practicing tourism Synergy of tourism and agricultureSynergy of tourism and agriculture Donors’ interest to support activities focused on tourism developmentDonors’ interest to support activities focused on tourism development Introduction of public- private partnership model in tourism sectorIntroduction of public- private partnership model in tourism sector

6. TOURISM Priority directions for development 1 - Environment pre-conditions for development of tourism of special ineter e sts, spa and mountain tourism 2 - Existence of tourist infrastructure and superstructure 3 - Experience in tourism 4 - Recognisable destinations in Drina-Tara area

7. 1. Environment pre-conditions for development of tourism of special ineterests, spa and mountain tourism Identification of natural resources and creating of tourism products – special interests, spa and mountain tourismIdentification of natural resources and creating of tourism products – special interests, spa and mountain tourism Construction of public infrastructure (paragliding polygons, cycling, panoramic, horse riding activities, activities on water, tracking, camping sites of alpine sports...)Construction of public infrastructure (paragliding polygons, cycling, panoramic, horse riding activities, activities on water, tracking, camping sites of alpine sports...) Setting up adequate tourist signalizationSetting up adequate tourist signalization Setting up tourism info and visitor centersSetting up tourism info and visitor centers

8. 2. Existence of tourist infrastructure and superstructure Development of study on existing capacities of spa, mountain and tourism of special activitiesDevelopment of study on existing capacities of spa, mountain and tourism of special activities Building accommodation capacities in eco zones for development needs of tourism of special interestsBuilding accommodation capacities in eco zones for development needs of tourism of special interests Renewing of existing capacities of spa and mountain tourismRenewing of existing capacities of spa and mountain tourism Establishing standards for quality controlEstablishing standards for quality control

9. 3. Experience in tourism Identification of missing qualifications in tourismIdentification of missing qualifications in tourism Forming network for education among private and public sector and service providers for professional developmentForming network for education among private and public sector and service providers for professional development Development of education programmes for employees on executive level and for policy makersDevelopment of education programmes for employees on executive level and for policy makers Increasing capacities of tourist organizations of Western Serbia, Bjelasica and Komovi and TIDAIncreasing capacities of tourist organizations of Western Serbia, Bjelasica and Komovi and TIDA

10. 4. Recognisable destinations in Drina-Tara Region Creating image/brand of Drina-Tara areaCreating image/brand of Drina-Tara area Creating internet promotion of the RegionCreating internet promotion of the Region Defining target marketsDefining target markets Marketing plan for priority productsMarketing plan for priority products

11. RISKS Inadequate structure of project teamsInadequate structure of project teams Inadequate communication within teamInadequate communication within team Inadequate source of candidates for educationInadequate source of candidates for education Unresolved property relationsUnresolved property relations Unfavorable finance fundsUnfavorable finance funds Complicated administrative proceduresComplicated administrative procedures Bad infrastructure and access to locationsBad infrastructure and access to locations Refusing mechanisms for monitoring and evaluationRefusing mechanisms for monitoring and evaluation

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