1. Pennine Yorkshire Sense of Place How can we use the environment to develop tourism & increase economic benefits?

2. They love me…

3. They love me not…

8. The Bronte Suite

12. Souvenirs with meaning?

13. Why?  Local distinctiveness offers:  reasons to stay longer  reasons to spend more  reasons to return and recommend  ways to spread economic benefits

14. Sense of place - local distinctiveness  Natural features: landscape, vegetation and indigenous species flora, fauna  Man-made features: architecture, materials, visitor attractions  Heritage, culture and traditions: famous people, cultural mix, events, festivals  Produce & industries: food, drink, crafts, shops, farming, fishing, mining, textiles  All senses – birdsong, beer, blossom

15. “Beautiful countryside”  General  specific place ... buy map from x ....... buy picnic from x ........... painting holiday ................ create own souvenirs .................... tell friends

16. Why?  Sustainability  Change area perceptions  Match market demand  Improve promotion  Business engagement  Success from elsewhere

17. From the perspective of businesses  Many businesses not yet engaged  Many confused  Most want to increase business  Need more support & ideas  Want to collaborate

18. From the perspective of the public  A changing marketplace:  Want insider knowledge  Rely on recommendations (from peers)  Want more participation  Seek distinctive experiences ... Will market on your behalf  Reject “official”

19. What was involved?  Consultation  Research  Place information  Spotting opportunities  Product development ideas  Training  Collaboration  Tools: Insiders’ Guide, toolkit, poster, web

20. Who was involved?  New partners & contacts  Accommodation providers  Attractions  Retailers  Cafes, pubs, restaurants  Food producers  Artists, designers, makers  Associations, organisations, councils  Local media

21. Some key lessons  Positive response  Good local media reactions  Started from low base  Great business engagement  Filling a gap – business networks  Peace keeping  TICs  Some major opportunities...

22. Susan Briggs susan@tourismnetwork.co.uk Tel: 07768 365591