1. Introduction to Mobile Development 1

2. Mobile Communications One of the fastest growing industries on earth Unprecedented consumer take-up Mobile phones traditionally seen as one-to-one communication tools Increasingly seen as a "media platform" or "mobile device" 2

3. Mobile Platform: Interface Considerations Advantages One Hand On the move (i.e. no office implements around) Disadvantages Keypad problems (non- intuitive) ‏ No Mouse 3

4. Mobile Limitations: Input Keypads vs touch screen 4

5. Mobile Limitations: Input Text input is slow and can be seen as an obstacle ▫ Minimise text input wherever possible ▫.mobi example 5

6. Mobile Limitations: Screen Size Different resolutions / aspect ratios 6 LG Viewty 240x400 Sony Ericsson T303 128x160 Nokia 6300 240x320 Blackberry 8320 320x240

7. Mobile Limitations: Screen Size Games / Applications need to be adapted to work at different resolutions:

8. Other Mobile Limitations Battery life Graphical capabilities ▫ 3D support limited Sound ▫ MP3 support very limited ▫ MIDI support more common ▫ Can be annoying in some usage scenarios Literally 1000s of different devices on the market 8

9. Other Mobile Limitations Network / Bandwidth ▫ Network speeds vary depending on coverage and device ▫ Download charges vary, can be expensive to download lots of data. For e.g. music and video Multiplayer capabilities ▫ Limited and can experience disconnection regularly (for e.g. when going through tunnels on trains) 9

10. The Mobile Opportunity A mobile phone is always with you, a good mobile application takes advantage of 'mobility' and location Can be location aware (GPS / LBS) Usage in short bursts, as opposed to long sessions Can work in conjunction with web applications and services, for e.g. Flickr, Facebook, Amazon, Google earth or other web services 10

11. Social Impact Creativity ▫ take a photo, decoration, ring-tones and social creativity) ▫ Mobility (communicate on-the-go, media consumption and production on-the-go, extension of the human, GPS etc…) ‏ Shozu, flickr, Facebook, Bebo 11

12. Case Study 1 – Mobile Visitor Guide Digital visitor guide Allows user to look up information on a certain location: Attractions, places to visit, eat etc.. Connects to online database and uses information from Real Yorkshire website. 12

13. Case Study 2 – Yarwood Promotional Game Promotes Yarwood Supalite Brand Simple 'pick up and play' casual game Simple interface, one button used Works on all devices, small dynamic application 13

14. Case Study 3 - Ecorio Uses GPS to track location Tracks your movement and calculates carbon output based on transport method used Find out detailed information on your carbon footprint Allows you to offset your carbon direct via mobile application 14