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ES2002 Business Communication Letter Writing: Introduction.

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Presentation on theme: "ES2002 Business Communication Letter Writing: Introduction."— Presentation transcript:

1 ES2002 Business Communication Letter Writing: Introduction

2 ES2002 Business Communication: Letter Writing: Introduction2 Outline Functions of a letter Definition of an effective letter Types of letters The letter writing process

3 ES2002 Business Communication: Letter Writing: Introduction3 Functions of a letter A messenger –Letter conveys information An ambassador –Letter represents the sending company

4 ES2002 Business Communication: Letter Writing: Introduction4 An Effective Letter Is one where the reader reacts positively to the writer’s goals.

5 ES2002 Business Communication: Letter Writing: Introduction5 Types of letters Broadly speaking, two types Receivers outside one’s organisation Receivers within one’s organisation Memos Note: In handouts on letter writing, the word ‘letter’ used as a generic term to refer to all types of business correspondence (letters, memos, emails).

6 ES2002 Business Communication: Letter Writing: Introduction6 Letter Writing Process Planning Organising Drafting Revising

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