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March 19, 2010 Social Media: It’s Not Just for Geeks Anymore
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Susan Marks, CEO - Pinstripe Introductions 2
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TEN YEARS AGO There were no social networks
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TEN YEARS BEFORE THAT The web didn’t exist
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What is Social Media? 6 “Social media is a fundamental shift in the way people communicate via real-time conversations online.”
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In Other Words…. 7 Web 1.0 Read Web 2.0 Interact
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In Other Words…. 8 Web 1.0 One Way Web 2.0 Two Way
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Yet Another View…. 9 Web 1.0 Media to Person Web 2.0 Person to Person
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10 Did You Know …?
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11 412.3 YEARS The length of time it would take you to view every YouTube video
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12 100,000,000 The number of YouTube videos viewed every day
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13 3,600,000,000 The number of photos archived on Flickr.com as of last June
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14 5,000,000,000 The number of minutes spent daily on facebook
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15 6,500,000,000 The amount of money contributed to the Obama by 3M online donors
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16 8,000,000,000 The number of minutes spent on facebook … DAILY
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Did you know? 18
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Miracle on the Hudson – USAir Flight 19
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The Social Media Backlash: “Motrin Moms" Social Media Fail 20
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DaVita – Best Practices Social Recruiting 21
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#IranElection Crisis on Twitter 22
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StockTwits 23
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24 Ning – Our Site for VWR
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Ning – Customize Your Own 25
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26 Why Should You Care …?
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27 4 OUT OF 5 AMERICANS USE SOCIAL MEDIA TOOLS Forrester, The Growth of Social Technology Adoption, 2009
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28 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS Nielsen, Global Faces & Networked Places, 2009
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29 SOCIAL MEDIA IS LIKE WORD OF MOUTH – ON STEROIDS
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30 SOCIAL MEDIA IS LIKE – NETWORKING ON STEROIDS
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The Conversation Prism 31 Blogs Micromedia Social Networks Video sharing Geo-location Reviews & Ratings Customer Service Events Wikis Live-casting Photo sharing Music sharing Document sharing Social Bookmarking
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32 What Does It Mean For Me…?
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Why Should I Care … It’s All About Networking! 33
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Social Media & Your Personal Brand 34 Social media amplifies your personal brand
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Managing Social Media 35
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Decide on which site(s) you want to have a personal profile Getting Started 36
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An interconnected network of experienced professionals from around the world, representing 150 industries and 200 countries What is ? 37
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LinkedIn – Power of Your Network 38 Direct contacts, full contact information available. Contact information not available, can access through your connections and connections shared with the contact. Total number of people user can contact, can view their information, but not contact information
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LinkedIn – Getting Started 39 Follow step by step instructions to populate your profile Click here to register and start creating your profile.
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LinkedIn – Linking w/Other Professionals 40
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Over 75 million users and growing rapidly Approx. 50 million tweets are sent every day Just hit the 10 billionth tweet (March 4) What is ? 41
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Go to www.twitter.com and sign up for an accountwww.twitter.com Follow a few friends to get started – Visit a profile and click “Follow” under the person’s image – i.e. http://twitter.com/PinstripeTalent, http://twitter.com/suemarkshttp://twitter.com/PinstripeTalenthttp://twitter.com/suemarks Twitter – Getting Started 42
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A social networking site for individuals; Over 400 million active users (8 th largest country) Over 100 million users currently access Facebook through their mobile device More than 5 billion pieces of content shared each week More than 1.5 million businesses have active pages on Facebook What is ? 43
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Facebook 44
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LISTEN ENGAGE MEASURE 46
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Tools to Manage Social Media 47
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Tools to Manage Social Media 48
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Managing Your Brand 49
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WBL Members & Their Organizations What are WE Doing? 50
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How do YOU measure up? 87% have a LinkedIn profile (119 people) 36% have a Facebook profile (49) 7% have a Twitter account (9) WBL Summit Attendees & Social Media 51
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How do YOU measure up? 12% on zero social networks (16) 52% on one social network (72) 31% on two social networks (42) 5% on three social networks (7) WBL Summit Attendees & Social Media 52
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How do your ORGANIZATIONS measure up? 73% have a LinkedIn profile (83 companies) – but only 3% have a user group 36% have a Facebook page/group (41) 34% have a Twitter account (38) WBL Organizations & Social Media 53
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How do your ORGANIZATIONS measure up? 25% on zero social networks (28) 29% on one social network (33) 24% on two social networks (27) 22% on three social networks (25) WBL Organizations & Social Media 54
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#hcsm is the recognized hashtag #FDASM is an example of a specialty hashtag http://www.doseofdigital.com/healthcare-pharma-social-media-wiki/ http://www.healthcareos.com/ http://significantscience.com/2009/11/05/maneuvering-medical- institutions-through-the-wild-waters-of-social-media-a-talk-with- john-sharp-of-the-cleveland-clinic/ http://significantscience.com/2009/11/05/maneuvering-medical- institutions-through-the-wild-waters-of-social-media-a-talk-with- john-sharp-of-the-cleveland-clinic/ http://epharmasummit.blogspot.com/2009/08/c-tweet-where-are- all-healthcare-ceos.html Healthcare Social Media 55
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Building Relationships Generate Real Time Feedback - listening Disseminate information quickly to internal and external constituencies Engaging with potential partners, new product/service ideas - learning Tips - Social Media 56
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Content Interaction Commitment Tone / Authenticity Have an opinion or perspective Tips - Social Media 57
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WBL Summit Attendees & Social Media 58
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WBL Summit Companies & Social Media 59
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Slideshare & Scribd 60
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A REMINDER … What happens On Doesn’t stay on
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As I Close - A Word of Caution … 62
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What’s your ROI – Return on Ignoring? Final Observations 63
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“For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn’t putting itself out there, it ought to be.” - BusinessWeek, February 19, 64 2009
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“If you don’t like change, you’re going to like irrelevance even less.” - General Eric Shineski, Retired Chief of Staff, US Army 65
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Thank you! Sue Marks, CEO Pinstripe smarks@pinstripetalent.com Connect with me! www.linkedin.com/in/suemarks www.twitter.com/suemarks www.facebook.com/sue.marks Questions? 66
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