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March 19, 2010 Social Media: It’s Not Just for Geeks Anymore.

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Presentation on theme: "March 19, 2010 Social Media: It’s Not Just for Geeks Anymore."— Presentation transcript:

1 March 19, 2010 Social Media: It’s Not Just for Geeks Anymore

2 Susan Marks, CEO - Pinstripe Introductions 2

3

4 TEN YEARS AGO There were no social networks

5 TEN YEARS BEFORE THAT The web didn’t exist

6 What is Social Media? 6 “Social media is a fundamental shift in the way people communicate via real-time conversations online.”

7 In Other Words…. 7 Web 1.0 Read Web 2.0 Interact

8 In Other Words…. 8 Web 1.0 One Way Web 2.0 Two Way

9 Yet Another View…. 9 Web 1.0 Media to Person Web 2.0 Person to Person

10 10 Did You Know …?

11 11 412.3 YEARS The length of time it would take you to view every YouTube video

12 12 100,000,000 The number of YouTube videos viewed every day

13 13 3,600,000,000 The number of photos archived on Flickr.com as of last June

14 14 5,000,000,000 The number of minutes spent daily on facebook

15 15 6,500,000,000 The amount of money contributed to the Obama by 3M online donors

16 16 8,000,000,000 The number of minutes spent on facebook … DAILY

17 17

18 Did you know? 18

19 Miracle on the Hudson – USAir Flight 19

20 The Social Media Backlash: “Motrin Moms" Social Media Fail 20

21 DaVita – Best Practices Social Recruiting 21

22 #IranElection Crisis on Twitter 22

23 StockTwits 23

24 24 Ning – Our Site for VWR

25 Ning – Customize Your Own 25

26 26 Why Should You Care …?

27 27 4 OUT OF 5 AMERICANS USE SOCIAL MEDIA TOOLS Forrester, The Growth of Social Technology Adoption, 2009

28 28 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS Nielsen, Global Faces & Networked Places, 2009

29 29 SOCIAL MEDIA IS LIKE WORD OF MOUTH – ON STEROIDS

30 30 SOCIAL MEDIA IS LIKE – NETWORKING ON STEROIDS

31 The Conversation Prism 31  Blogs  Micromedia  Social Networks  Video sharing  Geo-location  Reviews & Ratings  Customer Service  Events  Wikis  Live-casting  Photo sharing  Music sharing  Document sharing  Social Bookmarking

32 32 What Does It Mean For Me…?

33 Why Should I Care … It’s All About Networking! 33

34 Social Media & Your Personal Brand 34 Social media amplifies your personal brand

35 Managing Social Media 35

36 Decide on which site(s) you want to have a personal profile Getting Started 36

37 An interconnected network of experienced professionals from around the world, representing 150 industries and 200 countries What is ? 37

38 LinkedIn – Power of Your Network 38 Direct contacts, full contact information available. Contact information not available, can access through your connections and connections shared with the contact. Total number of people user can contact, can view their information, but not contact information

39 LinkedIn – Getting Started 39 Follow step by step instructions to populate your profile Click here to register and start creating your profile.

40 LinkedIn – Linking w/Other Professionals 40

41 Over 75 million users and growing rapidly Approx. 50 million tweets are sent every day Just hit the 10 billionth tweet (March 4) What is ? 41

42 Go to www.twitter.com and sign up for an accountwww.twitter.com Follow a few friends to get started – Visit a profile and click “Follow” under the person’s image – i.e. http://twitter.com/PinstripeTalent, http://twitter.com/suemarkshttp://twitter.com/PinstripeTalenthttp://twitter.com/suemarks Twitter – Getting Started 42

43 A social networking site for individuals; Over 400 million active users (8 th largest country) Over 100 million users currently access Facebook through their mobile device More than 5 billion pieces of content shared each week More than 1.5 million businesses have active pages on Facebook What is ? 43

44 Facebook 44

45 45

46 LISTEN ENGAGE MEASURE 46

47 Tools to Manage Social Media 47

48 Tools to Manage Social Media 48

49 Managing Your Brand 49

50 WBL Members & Their Organizations What are WE Doing? 50

51 How do YOU measure up? 87% have a LinkedIn profile (119 people) 36% have a Facebook profile (49) 7% have a Twitter account (9) WBL Summit Attendees & Social Media 51

52 How do YOU measure up? 12% on zero social networks (16) 52% on one social network (72) 31% on two social networks (42) 5% on three social networks (7) WBL Summit Attendees & Social Media 52

53 How do your ORGANIZATIONS measure up? 73% have a LinkedIn profile (83 companies) – but only 3% have a user group 36% have a Facebook page/group (41) 34% have a Twitter account (38) WBL Organizations & Social Media 53

54 How do your ORGANIZATIONS measure up? 25% on zero social networks (28) 29% on one social network (33) 24% on two social networks (27) 22% on three social networks (25) WBL Organizations & Social Media 54

55 #hcsm is the recognized hashtag #FDASM is an example of a specialty hashtag http://www.doseofdigital.com/healthcare-pharma-social-media-wiki/ http://www.healthcareos.com/ http://significantscience.com/2009/11/05/maneuvering-medical- institutions-through-the-wild-waters-of-social-media-a-talk-with- john-sharp-of-the-cleveland-clinic/ http://significantscience.com/2009/11/05/maneuvering-medical- institutions-through-the-wild-waters-of-social-media-a-talk-with- john-sharp-of-the-cleveland-clinic/ http://epharmasummit.blogspot.com/2009/08/c-tweet-where-are- all-healthcare-ceos.html Healthcare Social Media 55

56 Building Relationships Generate Real Time Feedback - listening Disseminate information quickly to internal and external constituencies Engaging with potential partners, new product/service ideas - learning Tips - Social Media 56

57 Content Interaction Commitment Tone / Authenticity Have an opinion or perspective Tips - Social Media 57

58 WBL Summit Attendees & Social Media 58

59 WBL Summit Companies & Social Media 59

60 Slideshare & Scribd 60

61 A REMINDER … What happens On Doesn’t stay on

62 As I Close - A Word of Caution … 62

63 What’s your ROI – Return on Ignoring? Final Observations 63

64 “For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn’t putting itself out there, it ought to be.” - BusinessWeek, February 19, 64 2009

65 “If you don’t like change, you’re going to like irrelevance even less.” - General Eric Shineski, Retired Chief of Staff, US Army 65

66 Thank you! Sue Marks, CEO Pinstripe smarks@pinstripetalent.com Connect with me! www.linkedin.com/in/suemarks www.twitter.com/suemarks www.facebook.com/sue.marks Questions? 66


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