Presentation is loading. Please wait.

Presentation is loading. Please wait.

Principles of Visual Design 2720 Principles of Visual Design LCC 2720 Instructor: Brian Schrank Logos.

Published byMerilyn Hunter Modified over 9 years ago

Similar presentations

Presentation on theme: "Principles of Visual Design 2720 Principles of Visual Design LCC 2720 Instructor: Brian Schrank Logos."— Presentation transcript:

1 Principles of Visual Design 2720 Principles of Visual Design LCC 2720 Instructor: Brian Schrank Logos

2 Principles of Visual Design 2720 A Brief History of Logos…

3 Principles of Visual Design 2720 Ancient Mesopotamia Symbols representing a Story, Notary

4 Principles of Visual Design 2720 Ancient Greece Symbols representing a Person, Place, Coin Value

5 Principles of Visual Design 2720 Ancient Greece Letters representing a Person, Place, Coin Value

6 Principles of Visual Design 2720 1200s - 1700s Letterforms as Trademark s Masons Nobility Goldsmiths Paper makers

7 Principles of Visual Design 2720 Industrial Revolution Mass Production leads to Mass Distribution leads to Better Trademarks

8 Principles of Visual Design 2720 America 1900-1950 Mass Production leads to Mass Distribution leads to Competition leads to Brands

9 Principles of Visual Design 2720 3 Types of Logos…

10 Principles of Visual Design 2720 3 Types of Logos: Abstract Mark Logotype Pictorial Mark

11 Principles of Visual Design 2720 Abstract Mark

12 Principles of Visual Design 2720 Pictorial Mark

13 Principles of Visual Design 2720 Do You Remember the Basic Rules of Design ?

14 Principles of Visual Design 2720 Basic Rules of Design: Contrast Repetition Alignment Proximity

15 Principles of Visual Design 2720 Basic Rules of Design: Contrast Repetition Alignment Proximity

16 Principles of Visual Design 2720 Tools for Contrast sizevaluehueorientationtextureshapeposition

17 Principles of Visual Design 2720 What makes for a Successful Logo?

18 Principles of Visual Design 2720 Design Art

19 Principles of Visual Design 2720 State your design PROBLEM Design

20 Principles of Visual Design 2720 Design 1.What are you conveying? 2.Who are you conveying it to?

21 Principles of Visual Design 2720 Successful logos are: Distinct (from other logos, simple) Innovative (clever use of line, shape, text) Versatile (can be used in real world) Evocative (of company’s concepts/emotions)

22 Principles of Visual Design 2720 Successful logos are: Distinct (from other logos, simple) Innovative (clever use of line, shape, text) Versatile (can be used in real world) Evocative (of company’s concepts/emotions)

23 Principles of Visual Design 2720 Successful logos are: Distinct (from other logos, simple)

24 Principles of Visual Design 2720 Distinct

25 Principles of Visual Design 2720 Distinct

26 Principles of Visual Design 2720 Distinct

27 Principles of Visual Design 2720 Distinct …is it so BAD it’s GOOD?

28 Principles of Visual Design 2720 Distinct

29 Principles of Visual Design 2720 Distinct

30 Principles of Visual Design 2720 Successful logos are: Distinct (from other logos, simple) Innovative (clever use of line, shape, text)

31 Principles of Visual Design 2720 Innovative

32 Principles of Visual Design 2720 Innovative

33 Principles of Visual Design 2720 Innovative

34 Principles of Visual Design 2720 Successful logos are: Distinct (from other logos, simple) Innovative (clever use of line, shape, text) Versatile (can be used in real world)

35 Principles of Visual Design 2720 Versatile

36 Principles of Visual Design 2720 Versatile

37 Principles of Visual Design 2720 Versatile

38 Principles of Visual Design 2720 Successful logos are: Distinct (from other logos, simple) Innovative (clever use of line, shape, text) Versatile (can be used in real world) Evocative (of company’s concepts/emotions)

39 Principles of Visual Design 2720 Evocative

40 Principles of Visual Design 2720 Evocative

41 Principles of Visual Design 2720 Evocative

42 Principles of Visual Design 2720 Evocative inspiration innovation knowledge

43 Principles of Visual Design 2720 Evocative inspiration innovation knowledge Antique Old

44 Principles of Visual Design 2720 Evocative inspiration innovation knowledge Antique Old Be careful not to be too cerebral.

45 Principles of Visual Design 2720 Evocative

46 Principles of Visual Design 2720 Evocative seduction knowledge “byte” individual

47 Principles of Visual Design 2720 Evocative millennial futuristic transparent minimalism controversia l

48 Principles of Visual Design 2720 Evocative

49 Principles of Visual Design 2720 Make sure to play in the process…

50 Principles of Visual Design 2720 Play with Doodling

51 Principles of Visual Design 2720 Play with letterforms

52 Principles of Visual Design 2720 Play with Symbols + Letters

53 Principles of Visual Design 2720 Get Inspiration:

Download ppt "Principles of Visual Design 2720 Principles of Visual Design LCC 2720 Instructor: Brian Schrank Logos."

Similar presentations

Design Principles By: Jonathan Gross. CONTRAST IT’S WHAT MAKES A READER LOOK AT THE PAGE IN THE FIRST PLACE BECAUSE IT GETS THE READERS ATTENTION. WHEN.

Design Principles By: Jonathan Gross. CONTRAST IT’S WHAT MAKES A READER LOOK AT THE PAGE IN THE FIRST PLACE BECAUSE IT GETS THE READERS ATTENTION. WHEN.
SEM1 1.10 A - Promotion PE - Employ sales-promotion activities to inform or remind customers of business/product PI - Design logo for sport/event PI –

SEM A - Promotion PE - Employ sales-promotion activities to inform or remind customers of business/product PI - Design logo for sport/event PI –
Principles of Visual Design 2720 Principles of Visual Design LCC 2720 Instructor: Brian Schrank Intro to Design.

Principles of Visual Design 2720 Principles of Visual Design LCC 2720 Instructor: Brian Schrank Intro to Design.
Edited by Bob Griffin A Brief Overview of the History of Branding.

Edited by Bob Griffin A Brief Overview of the History of Branding.
SEM A - Promotion PI - Design logo for sport/event

SEM A - Promotion PI - Design logo for sport/event
Professional Website Portfolios Principles of Visual Design LCC 2720 Brian Schrank.

Professional Website Portfolios Principles of Visual Design LCC 2720 Brian Schrank.
Principles of Visual Design LCC 2720 Instructor: Brian Schrank Book Cover Design.

Principles of Visual Design LCC 2720 Instructor: Brian Schrank Book Cover Design.
Ms. Dornbos Digital Art. OBJECTIVE: This is an introduction to graphic design with a focus on the fundamentals of logo design. You will become familiar.

Ms. Dornbos Digital Art. OBJECTIVE: This is an introduction to graphic design with a focus on the fundamentals of logo design. You will become familiar.
SEM1 1.10 A - Promotion Explain the use of Product logos to promote sports.

SEM A - Promotion Explain the use of Product logos to promote sports.
CS 580 Human-computer interaction Lecture 02 HOW TO DESIGN A LOGO ! TA. May Al Mousa.

CS 580 Human-computer interaction Lecture 02 HOW TO DESIGN A LOGO ! TA. May Al Mousa.
The 5 Different Design Styles

The 5 Different Design Styles
?v=4k4mkL70E3g.  Business Cards are often considered to be the strongest marketing tool for a company.  Business cards.

?v=4k4mkL70E3g.  Business Cards are often considered to be the strongest marketing tool for a company.  Business cards.
Logo Design.

Logo Design.
Logo design. Successful logos are: Distinctive Memorable Appropriate Simple And, the most successful ones are usually Clever.

Logo design. Successful logos are: Distinctive Memorable Appropriate Simple And, the most successful ones are usually Clever.
What Makes a Good Logo?.  On your desktop, make sure to double click the gray Internet Login icon.  Go to this site and begin: 

What Makes a Good Logo?.  On your desktop, make sure to double click the gray Internet Login icon.  Go to this site and begin: 
Logo Design What Makes a Good Logo?.

Logo Design What Makes a Good Logo?.
Logogram: Initials Logotype: Name written fully. Symbol: Simple illustration. 5 minute task Look in your bag for product names and company names (brands)

Logogram: Initials Logotype: Name written fully. Symbol: Simple illustration. 5 minute task Look in your bag for product names and company names (brands)
Your organisation’s presence on the Internet “To look good is to be good”-- that's the primary test when people assess a Web site's credibility The graphic.

Your organisation’s presence on the Internet “To look good is to be good”-- that's the primary test when people assess a Web site's credibility The graphic.
SEM1 1.10 A - Promotion PE - Employ sales-promotion activities to inform or remind customers of business/product PI - Design logo for sport/event PI –

SEM A - Promotion PE - Employ sales-promotion activities to inform or remind customers of business/product PI - Design logo for sport/event PI –
Identity Design Recognition is what every company wants. An identity must encapsulate everything the client wants to be. [“take a minimal amount of material.

Identity Design Recognition is what every company wants. An identity must encapsulate everything the client wants to be. [“take a minimal amount of material.

Similar presentations

Ads by Google