1. College Composition Two – Unit 3 Seminar: “Advertising, Research, & Interviews, Oh My!” -or- “He-Man!” November 28, 2011

2. OMG! IT’S UNIT 3 ALREADY! 1)How Ben Spent His Holiday Weekend 2)Where We’re At, Yo! 3)Advertising as Persuasion 4)How Babies Are Made 5)Visual Advertising Fallacy Examples 6)Research & Interviews 7)Unit 4 Project Introduction 8)Paraphrasing & the U4 Discussion 9)Due Dates, Important Info, Etc. 10)No more Dancing With the Stars…  2

3. FIVE THINGS BEN DID OVER THE HOLIDAY 1)ATE ATE ATE ATE ATE ATE ATE ATE!!! 3

4. FIVE THINGS BEN DID OVER THE HOLIDAY 1)ATE ATE ATE ATE ATE ATE ATE ATE!!! 2)Did I mention the eating? And the PIES!!! 4

5. FIVE THINGS BEN DID OVER THE HOLIDAY 1)ATE ATE ATE ATE ATE ATE ATE ATE!!! 2)Did I mention the eating? And the PIES!!! 3)Went to see The Muppets. Wocka wocka wocka! 5

6. FIVE THINGS BEN DID OVER THE HOLIDAY 1)ATE ATE ATE ATE ATE ATE ATE ATE!!! 2)Did I mention the eating? And the PIES!!! 3)Went to see The Muppets. Wocka wocka wocka! 4)Watched football and spent time with family (and graded!). 6

7. FIVE THINGS BEN DID OVER THE HOLIDAY 1)ATE ATE ATE ATE ATE ATE ATE ATE!!! 2)Did I mention the eating? And the PIES!!! 3)Went to see The Muppets. Wocka wocka wocka! 4)Watched football and spent time with family (and graded!). 5)Reconnected with my childhood toys! 7

8. SO, WHERE WERE WE? Last Monday, We Discussed: 1) Thesis Statements 2) The Importance of Audience (crushin’, yo!) 3) The Big Idea Pitch Project -Includes Thesis, Research Analysis, Paragraph Pitch -Due End of Tuesday, November 29 th Unit 3 Discussion: -Break from Big Idea Brainstorming -Al Gore vs. Fred Rogers -Thoughts? Speaking vs. Writing? Listening vs. Reading? 8

9. ADVERTISING AS PERSUASION What is the point of an advertisement? 9

10. ADVERTISING AS PERSUASION What is the point of an advertisement? -Sell, sell, sell! 10

11. ADVERTISING AS PERSUASION What is the point of an advertisement? -Sell, sell, sell! -Products, ideas, people, 11

12. ADVERTISING AS PERSUASION What is the point of an advertisement? -Sell, sell, sell! -Products, ideas, people, How do we know judge if an advertisement is successful? 12

13. ADVERTISING AS PERSUASION What is the point of an advertisement? -Sell, sell, sell! -Products, ideas, people, How do we know judge if an advertisement is successful? -End result? 13

14. ADVERTISING AS PERSUASION What is the point of an advertisement? -Sell, sell, sell! -Products, ideas, people, How do we know judge if an advertisement is successful? -End result? -Invasion of the mind? 14

15. ADVERTISING AS PERSUASION What is the point of an advertisement? -Sell, sell, sell! -Products, ideas, people, How do we know judge if an advertisement is successful? -End result? -Invasion of the mind? What are some common advertising techniques? 15

16. ADVERTISING AS PERSUASION What is the point of an advertisement? -Sell, sell, sell! -Products, ideas, people, How do we know judge if an advertisement is successful? -End result? -Invasion of the mind? What are some common advertising techniques? How does advertising differ from persuasive writing? 16

17. HOW BABIES ARE MADE 17

18. OTHER VISUAL & AD PROBLEMS Most advertisements present biased arguments. 18

19. OTHER VISUAL & AD PROBLEMS Most advertisements present biased arguments. Advertising is often incomplete and potentially misleading. -Axe Body Spray example… -What is the implication of this advertising? -Why is it not necessarily true? 19

20. OTHER VISUAL & AD PROBLEMS Most advertisements present biased arguments. Advertising is often incomplete and potentially misleading. -Axe Body Spray example… -What is the implication of this advertising? -Why is it not necessarily true? Some advertisements contain logical fallacies. -Arguments that contain errors in reasoning. -AVOID in your Big Idea projects at all costs. 20

21. CONSIDER THIS ADVERTISEMENT… 21

22. CONSIDER THIS ADVERTISEMENT… 22

23. WHAT ABOUT THIS AD? 23

24. …AND FINALLY, MY FAVORITE 24

25. WHAT CAN YOU LEARN FROM THESE ADS? Make sure that the information that you present in your Big Idea Project is persuasive while also being reasonable. Use appropriate and effective visual materials/images. Avoid logical fallacies such as: -False Authority (my baby trimester chart) -Incomplete Research (the Camel doctor ad) -Appeal to Force (the spanking coffee fiasco) -Bandwagon Appeal (the crazy cola ad) See “Fallacy Gallery” in Doc Sharing & Unit 2 Reading for more info. 25

26. RESEARCH & INTERVIEWS When conducting research, it may be necessary to go directly to the expert who can best provide information and insights on the topic; interviewing, either in person, over the telephone, or through email, allows you to ask questions that specifically relate to your topic and concerns. For the Unit 4 Project, you will plan a potential interview for your Big Idea Project. 26

27. RESEARCH & INTERVIEWS Pre-Interview Considerations: 1)Research the person & choose appropriately 27

28. RESEARCH & INTERVIEWS Pre-Interview Considerations: 1)Research the person & choose appropriately 2)Create questions before the interview (and anticipate answers) 28

29. RESEARCH & INTERVIEWS Pre-Interview Considerations: 1)Research the person & choose appropriately 2)Create questions before the interview (and anticipate answers) 3)If possible, meet in person 29

30. RESEARCH & INTERVIEWS Pre-Interview Considerations: 1)Research the person & choose appropriately 2)Create questions before the interview (and anticipate answers) 3)If possible, meet in person 4)Ask the subject if you can record the interview & quote them 30

31. RESEARCH & INTERVIEWS Pre-Interview Considerations: 1)Research the person & choose appropriately 2)Create questions before the interview (and anticipate answers) 3)If possible, meet in person 4)Ask the subject if you can record the interview & quote them 5)Explain the purpose of the interview to the subject 31

32. RESEARCH & INTERVIEWS Pre-Interview Considerations: 1)Research the person & choose appropriately 2)Create questions before the interview (and anticipate answers) 3)If possible, meet in person 4)Ask the subject if you can record the interview & quote them 5)Explain the purpose of the interview to the subject 6)Start with some closed questions (yes/no) to warm-up the subject 32

33. RESEARCH & INTERVIEWS Pre-Interview Considerations: 1)Research the person & choose appropriately 2)Create questions before the interview (and anticipate answers) 3)If possible, meet in person 4)Ask the subject if you can record the interview & quote them 5)Explain the purpose of the interview to the subject 6)Start with some closed questions (yes/no) to warm-up the subject 7)Include primarily open questions to get the best responses 33

34. RESEARCH & INTERVIEWS Pre-Interview Considerations: 1)Research the person & choose appropriately 2)Create questions before the interview (and anticipate answers) 3)If possible, meet in person 4)Ask the subject if you can record the interview & quote them 5)Explain the purpose of the interview to the subject 6)Start with some closed questions (yes/no) to warm-up the subject 7)Include primarily open questions to get the best responses 8)Keep the interview focused during open questions 34

35. RESEARCH & INTERVIEWS Pre-Interview Considerations: 1)Research the person & choose appropriately 2)Create questions before the interview (and anticipate answers) 3)If possible, meet in person 4)Ask the subject if you can record the interview & quote them 5)Explain the purpose of the interview to the subject 6)Start with some closed questions (yes/no) to warm-up the subject 7)Include primarily open questions to get the best responses 8)Keep the interview focused during open questions 9)Avoid writing leading questions 35

36. UNIT 4 INTERVIEW/RESEARCH PROJECT Part One – Pre-Interview Worksheet: 1)Identify Interviewee 2)Location of Potential Interview 3)Knowledge about Interviewee 4)How It Relates to the Topic 5)Primary Questions – Open, Closed, & Anticipated Responses 6)Secondary Questions – Open, Closed, & Anticipated Responses 7)Reasoning Behind These Questions 36

37. UNIT 4 PROJECT CONTINUED Part Two – Reflecting on Sources 1)Find at least Three Sources for Big Idea 2)For Each Sources: -Summarize -Evaluate – How will it help your project? Part Three – Create a Full APA References page w/Sources 37

38. UNIT 4 PROJECT CONTINUED Part Two – Reflecting on Sources 1)Find at least Three Sources for Big Idea 2)For Each Sources: -Summarize -Evaluate – How will it help your project? Part Three – Create a Full APA References page w/Sources Complete Project Template Available in Doc Sharing 38

39. UNIT 4 PROJECT CONTINUED Part Two – Reflecting on Sources 1)Find at least Three Sources for Big Idea 2)For Each Sources: -Summarize -Evaluate – How will it help your project? Part Three – Create a Full APA References page w/Sources Complete Project Template Available in Doc Sharing Unit 4 Project is Due by FRIDAY, December 9 th 39

40. UNIT 4 ONLINE DISCUSSION Select a credible article from either the Kaplan library or through the search engine googlescholar.com. This source should be one that you could use to help you to support the argument you are making about your “big idea” or it could be an article that challenges the argument you are making. Read this source and then select a 1-2 paragraph passage from that source that is particularly relevant to your argument. Begin this week’s invention lab by simply copying that 1-2 paragraph passage into the Invention Lab. Label this ORIGINAL SOURCE and include an APA formatted full References page citation for this source. 40

41. UNIT 4 ONLINE DISCUSSION Next, write a paragraph that you might eventually include in the draft of your persuasive paper, including paraphrased information from the 1-2 source paragraphs you have selected and included above. Since you are using ideas from that source, you will need to give credit to that source by including an APA formatted in text citation within the paragraph itself. Label this paragraph PARAPHRASE. Finally, tell your classmates what you find challenging about paraphrasing and citing and explain what you plan to do to overcome this challenge. Your post (excluding the cut and pasted original source) should be at least 200 words. 41

42. UNIT 4 ONLINE DISCUSSION When you respond to at least 2 classmates, be sure to offer advice about the paraphrase and citations. Is the source paraphrased effectively? Is the in text citation included and it is in correct APA format? What suggestions for revising the APA citation would you recommend? If you yourself are uncertain about APA citations format requirements, try using a citation generator like Bib Me and see how the citation it creates compares to those created by your classmates. What are the benefits and drawbacks of these generators? Initial Post Due By End of Saturday, December 3 rd Student Responses Due By End of Tuesday, December 6 th 42

43. PARAPHRASING TIPS & EXAMPLE Paraphrasing = Borrowing someone else’s ideas and presenting them in your own words. 43

44. PARAPHRASING TIPS & EXAMPLE Paraphrasing = Borrowing someone else’s ideas and presenting them in your own words. Tips to Consider: 1) Make sure that you take APA note of original course 44

45. PARAPHRASING TIPS & EXAMPLE Paraphrasing = Borrowing someone else’s ideas and presenting them in your own words. Tips to Consider: 1)Make sure that you take APA note of original course 2)Read the original passage several times for understanding 45

46. PARAPHRASING TIPS & EXAMPLE Paraphrasing = Borrowing someone else’s ideas and presenting them in your own words. Tips to Consider: 1)Make sure that you take APA note of original course 2)Read the original passage several times for understanding 3)Rewrite the passage in your own words WITHOUT looking at the original version 46

47. PARAPHRASING TIPS & EXAMPLE Paraphrasing = Borrowing someone else’s ideas and presenting them in your own words. Tips to Consider: 1)Make sure that you take APA note of original course 2)Read the original passage several times for understanding 3)Rewrite the passage in your own words WITHOUT looking at the original version 4)Make sure the wording captures the meaning of the original 47

48. PARAPHRASING TIPS & EXAMPLE Paraphrasing = Borrowing someone else’s ideas and presenting them in your own words. Tips to Consider: 1)Make sure that you take APA note of original course 2)Read the original passage several times for understanding 3)Rewrite the passage in your own words WITHOUT looking at the original version 4)Make sure the wording captures the meaning of the original 5)Ask someone else to read the paraphrase and compare to the original to make sure they have different “voice.” 48

49. PARAPHRASING TIPS & EXAMPLE Original Passage: “Educational leaders posed with the task of integrating ethics into undergraduate general education curriculum are faced with finding faculty who are interested in the topic instead of forcing faculty who are not interested into teaching a subject they are not committed to” (Stevenson, 2007, p.5). 49

50. PARAPHRASING TIPS & EXAMPLE Original Passage: “Educational leaders posed with the task of integrating ethics into undergraduate general education curriculum are faced with finding faculty who are interested in the topic instead of forcing faculty who are not interested into teaching a subject they are not committed to” (Stevenson, 2007, p.5). Unacceptable Paraphrase: Educational leaders have to find faculty who are interested in ethics instead of forcing teachers who are not interested in teaching a subject they are not committed to (Stevenson, 2007). 50

51. PARAPHRASING TIPS & EXAMPLE Original Passage: “Educational leaders posed with the task of integrating ethics into undergraduate general education curriculum are faced with finding faculty who are interested in the topic instead of forcing faculty who are not interested into teaching a subject they are not committed to” (Stevenson, 2007, p.5). Acceptable Paraphrase: When it comes to teaching ethics in undergraduate programs, it is preferable to use faculty who have a profound interest in the subject to teach such courses (Stevenson, 2007). See Chapters 11 & 12 in the Handbook for more info. 51

52. FUN ASSIGNMENT RECAP! UNIT 3: 1)Pitch ProjectDue Tuesday, 11/29 2)U3 Discussion ResponsesDue Tuesday, 11/29 UNIT 4 (and beyond): 1)U4 Discussion Initial PostDue Saturday, 12/3 2)U4 Discussion ResponsesDue Tuesday, 12/6 3)U4 Project (Pre-Interview & Research)Due Friday, 12/9 Any immediate questions, gang? 52

53. CIAO FOR NOW! Thanks for another excellent live session. Keep up the fantastic work with the Discussion boards. Check the Gradebook later this week. Contact me with any questions at all. See y’all back here in 167 hours! 53