1. SESSION #8 With New York Times Best-Selling Author Peggy McColl http://peggymccoll.com1

2.  Overview - This Class  Creating an ongoing month-by-month revenue stream … how to continuously grow your list … taking your message to the stage, and generating maximum “back-of-room” sales (and weaving your message seamlessly throughout your presentation without sounding “salesy” or pushy) http://peggymccoll.com2

3.  On-Going Revenue Streams http://peggymccoll.com3

4.  Opportunities  Sell new or old products to new clients  Sell more products to existing client base http://peggymccoll.com4 Sell monthly services (recurring revenue) to new or to existing clients Sell monthly services (recurring revenue) to new or to existing clients

5.  Sell More Products to Existing Clients  Create a funnel by offering a freebee ($0)  Offer a low priced product/service ($10 - $100)  Mid Range ($200 - $1000)  Higher End ($2000 - $8000)  And, perhaps a Super High End ($8,000 and up) http://peggymccoll.com5

6.  Monthly Recurring http://peggymccoll.com6

7.  Spiritual Cinema Circle http://peggymccoll.com7

8.  Offer a FREE Subscription http://peggymccoll.com8

9.  As a Member http://peggymccoll.com9 $21 / Month Plus S & H

10.  Promotions http://peggymccoll.com10

11.  Easy to Apply/Easy to Get Out  Satisfaction Guaranteed…  If at any time, for any reason at all, you decide you're not satisfied, you can simply cancel your membership and we'll stop sending you movies each month. But even if you do cancel, all the movies you've received up to that point are yours to keep! http://peggymccoll.com11

12.  Lanny Morton w. Bob Proctor  6 Minutes to Success with Bob Proctor  360,00 optins – free trial  10,500 people subscribed  On average billing $57/ month  $598,500/month in revenue  $7,182,000 in annual revenue http://peggymccoll.com12

13.  Bob’s Streaming Club http://peggymccoll.com13

14. http://peggymccoll.com14

15.  Challenges with On- Going  Attrition  New Content  Valuable/Engaging/Outstanding Content  Growth http://peggymccoll.com15

16.  Dr. Shad Helmstetter http://peggymccoll.com16

17.  List Building http://peggymccoll.com17

18.  List Building Methods  Have an opt-in on your site  Give something away on your site  Ask someone else to put an optin of yours on their site  Ask others to give away your freebees  Get highlighted on blogs, in newsletters, on websites with a tagline to go to your site and signup  Do a direct mail (ole fashioned post office – people go to a website and enter)  Run a contest/giveaway  At a “live” event have a sign up sheet  On radio/interviews/tv send people to a website to get a resource  Give away and ebook  Ask others to tell others http://peggymccoll.com18

19.  Brian Proctor’s List Bob Proctor Insight of the Day http://www.insightoftheday.com/default.asp?affid=837230 http://peggymccoll.com 19

20.  What did Brian do? Acted on his idea Put together some quotes Created www.insightoftheday.comwww.insightoftheday.com Promoted it on Bob’s website (http://bobproctor.com)http://bobproctor.com Used a payment “system” to take payment with affiliate tiers (two tiers) Started to send out the “insights” day with a request to “send to your friends” Offered a time-limited offers and generated revenue the first month! http://peggymccoll.com 20

21.  http://peggymccoll.com 21

22.  http://peggymccoll.com 22

23.  http://peggymccoll.com 23

24.  http://peggymccoll.com 24

25.  http://peggymccoll.com 25

26.  http://peggymccoll.com 26

27.  Advantages & Challenges  It was a great idea  His Father’s reputation  Simple  People loved it & told others  Didn’t have to create any products or have services to sell  Wasn’t sure if it would “fly”  Father wasn’t keen  Had to invest in getting a website ready and securing a shopping cart for payment http://peggymccoll.com 27

28.  Build a List & Build Visibility  Make it free  Monetize with advertising http://peggymccoll.com28

29.  Chris Downie  Member-based website focused on goal setting, fitness and motivation  Membership is FREE  Over 15 million people have joined  At any given time between 1 and 2 million people are using the site to manage their weight and reach their goals  www.sparkpeople.com www.sparkpeople.com http://peggymccoll.com29

30.  Back of the Room Sales http://peggymccoll.com30

31.  Speaking Engagements  Become Proficient at Speaking  Join Toastmasters  Get a Coach  Practice & Deliver  Enhance your Online Business  Earn/Charge Speaking fees  Offer Products/Services from the Stage http://peggymccoll.com 31

32.  Your Speech/Presentation/Mess age  People want to be entertained MORE than educated  Share Stories  Organize  Share from Your Heart  Tell them what you are going to give them  Give it to them  Tell that what you told them  Make the offer!  Take the order! http://peggymccoll.com 32

33.  The “Selling” Part  Use words like “invitation”  Special Offer  Not Available ANYWHERE Else  Only for those who are committed  Who this is NOT for  Sense of Urgency (first 10, until 5pm today) http://peggymccoll.com33

34.  Additional Suggestions for Your Speaking Engagements  Take photos/Use for promotional purposes  Capture video/Use for promotional purposes  Post upcoming & past events on your site  Offer to speak at events  Do your own events  Stay for the entire event (network) at other events  Capture email addresses at the event  Make an offer from the stage http://peggymccoll.com 34

35.  Opportunities are … http://peggymccoll.com35

36.  Best Seller Mega Minds $2000 OFF http://peggymccoll.com36 http://peggymccoll.com/bestseller-mega-minds/

37.  http://peggymccoll.com37 QUESTIONS?