1. Gentry McKeown Communications Coordinator Downtown Oklahoma City, Inc. Let’s get social: quick and dirty tips for using social media effectively

3. What does DOKC do anyway? Manage BID Marketing Events Programs

4. What does DOKC do anyway?

7. Here’s what we use:

8. A couple of tips and tricks

9. Choose your communicator wisely Protect your brand Are interns the answer? Sharing the workload

10. Be aware of your audience

11. Be engaging Getting a response Two-way interaction Follow news sources Follow people of interest l

12. Don’t overdo it Choosing your platforms Quality over quantity Frequency Keep it fresh

13. Don’t be pushy Be conversational Real people doing real things

16. Use hashtags appropriately #Don’t. #Hashtag. #Every. #Word. Create hashtags for special events/live tweeting #IDA57, #freeicecream, #downtownokc

17. Know how Twitter works Examples: @ivyfong I enjoyed meeting you at #IDA58th!.@johnhinnant gave a great presentation at the IDA Conference! #IDA58th

18. Be interactive Hashtags Links Online promotions

19. Get creative with QR codes

21. Consider platform interaction Beware of character limits Have a consistent handle

22. Use social media helpers TweetDeck HootSuite Scheduling tweets Avoid duplication Hashtags on Facebook = #epicfail

23. Use social media helpers

24. Use separate apps for personal accounts Don’t be like this girl 

25. Promote your social media everywhere Website Newsletter Media interviews

26. Create Facebook events Part of your promo plan

27. Use your audience

28. Consider building a mobile app Mobile apps vs. mobile-friendly sites Know what mobile users want

29. Beware of angry tweeters Negative tweets Media Address issues privately Tweet when you meet a need

30. Responding to a crisis Respond quickly Be honest, active and consistent Be human Offer a solution

31. Responding to a crisis

34. Reward your most active followers Say thank you Anytime gifts Milestones Promotions & contests

35. Thanks! Gentry McKeown, Downtown OKC, Inc. @downtownokcinc