1. Group Strategy Division | 2010 MRP 1 Sony Corporation DRAFT Changing TV Landscape June 2013

2. Group Strategy Division | 2010 MRP 2 Sony Corporation Changing Television Landscape TV distribution and consumption are changing all over the world In the U.S. and other developed markets, new devices and platforms are leading increased programming consumption In other territories, more traditional pay television services continue to grow, adding new channels and viewers Hit shows and formats created in the U.S. are finding a more global audience; at the same time, the market for local programming is thriving The result is an increased demand for new and library content, and programmed channel experiences

3. Group Strategy Division | 2010 MRP 3 Sony Corporation Connected Devices such as Tablets, Smartphones, Consoles, & Smart TV’s are Enabling Ubiquitous Consumer Access to Content Source: SNL Kagan. Number of devices in millions. (1)Applies to Internet-connected video game consoles used to access professionally produced content. Excludes multiple video game consoles per HH. (2)Stand-alone set-top boxes including, but not limited to, Apple TV, Roku, Boxee and TiVo. Excludes set-tops integrated with multichannel service (3)Internet capable TVs and blu-ray units that are connected and used for OTT video. Excludes overlap of devices. (4)Applies to households using a PC or media server to transfer OTT delivered content to the TV. Excludes households viewing content directly on PC screen. (1)(2)(3)(4) Over the next 4 years, device ownership is expected to grow at a 13% CAGR

4. Group Strategy Division | 2010 MRP 4 Sony Corporation Connectivity and Devices are Driving Online Viewing U.S. TV and Online Viewing Households (MM) (1)Does not represent cord cutters but applies to households regularly viewing television shows or movies using Internet or over-the-top (OTT) delivery, most online/OTT video HHs in the above graph also subscribe to multichannel services. Source: SNL Kagan, September 2012. (1)

5. Group Strategy Division | 2010 MRP 5 Sony Corporation The Emergence of Online Viewing has Created new Players as Consumers Seek Flexibility Traditional MSOs (i.e., cable & satellite) and networks are adapting their services to accommodate online viewing TV Everywhere OTT New digital networks have emerged taking advantage of the ability to go directly to the viewer without an MSO middleman

6. Group Strategy Division | 2010 MRP 6 Sony Corporation By Adding Digital Networks to the Traditional “Linear” Channels, There is Greater Demand for Content Broadcast Internet Services Basic/Premium Cable Digital networks also create demand for programming that is discontinued on traditional linear networks

7. Group Strategy Division | 2010 MRP 7 Sony Corporation Originals Exclusive licensed content Non-exclusive library product Networks are Under Greater Pressure to Distinguish Themselves and Attract Viewers Potential for emphasis to shift Original programming has become a critical tool

8. Group Strategy Division | 2010 MRP 8 Sony Corporation Both Traditional Networks and Digital Networks are Spending More on Programming Est. Annual Content Spend $2Bn+ $500MM $500MM – $1Bn Traditional Linear NetworksNew Digital Networks

9. Group Strategy Division | 2010 MRP 9 Sony Corporation Continued Growth of International Pay TV Universe International Pay TV Subscribers & Penetration Note:Subscribers in millions. Source: Morgan Stanley research as of January 2013. SPT Networks FY16 sourced from FY 2013 MRP. CAGR TBD, remove US line Tremendous growth opportunities internationally where Pay TV penetration is expected to grow to 61% by 2016

10. Group Strategy Division | 2010 MRP 10 Sony Corporation Global Growth in Television Consumption is Increasing Worldwide Demand for US Content Chart to be updated

11. Group Strategy Division | 2010 MRP 11 Sony Corporation Sony Pictures Television: Highlights SPT is well positioned to take advantage of the changing TV landscape Global Pay TV Growth Increased Demand for Content New Distribution Opportunities Networks projected to have an EBIT CAGR of 23% across the plan, coming from all regions across the world as newer channels mature to profitability and more mature channels grow or maintain their margins Most successful production slate in a decade with SPT receiving orders for seven new scripted series Currently producing 32 programs for 17 US networks International distribution continues to grow given new buyers and opportunities with SVOD and a strong global Pay TV market Increasing buyers for content as new SVOD (i.e., Netflix) and AVOD (Crackle) services continue to proliferate Crackle breaking new ground with original production and continue distribution across platforms and global expansion

12. Group Strategy Division | 2010 MRP 12 Sony Corporation SPT Embraces Changes Total TV = 37% Total TV = 60% An industry leader constantly shaping and adapting to new trends, SPT has experienced significant growth and has become the largest contributor of profitability to SPE

13. Group Strategy Division | 2010 MRP 13 Sony Corporation AUSTRALIA LATIN AMERICA AFRICA ASIA JAPAN EUROPE & RUSSIA KOREA 159 COUNTRIES804 MILLION HOMES124 FEEDS22 LANGUAGES NORTH AMERICA SPT is capturing the subscriber growth trend by continuing to expand our channel presence internationally through new channel launches and targeted acquisitions in key growth areas SPT Networks: Global Expansion

14. Group Strategy Division | 2010 MRP 14 Sony Corporation SPT Networks: Adapt or Die SPE already owns a premium content OTT digital network with Crackle Top ad-supported premium content service that is available across all platforms; broader audience reach than several top paid services, including Hulu+ and Amazon Top ad-supported channel on key platforms (Top 5 channel on Bravia, Blu-ray, and Roku) Crackle expanding device and territory footprint to capitalize on growth in alternative consumption models Expanding Reach of Linear Networks Evaluating direct-to-consumer apps (e.g., AXN Go in LATAM) with cable/sat partners Participating in existing local TV Everywhere offerings of cable/sat partners (e.g., Singapore) SPT’s broader network strategy also recognizes new distribution platforms and consumer behavior

15. Group Strategy Division | 2010 MRP 15 Sony Corporation SPT Distribution: Growing Buyer Pool Source: SPT analysis. Note: Domestic count does not include local affiliates of national networks already included. Domestic International International distribution continues to grow given new buyers and opportunities with SVOD and a strong global Pay TV market. The team has continued to build relationships with content buyers both domestically and internationally which is directly reflected in the growing number of SPT customers we sell to

16. Group Strategy Division | 2010 MRP 16 Sony Corporation SPT Distribution: Shift in our Revenue Mix U.S. Revenue Mix International Revenue Mix Source: SPT and SPHE finance. SPT has capitalized on the shift in consumer consumptions patterns. This is directly reflected in our shifting sources of distribution revenue as well as our new deal structures and partners (ex. Community on Netflix)

17. Group Strategy Division | 2010 MRP 17 Sony Corporation SPT: U.S. Production Note: Excludes Wheel of Fortune, Jeopardy!, The Young and the Restless, and Days of Our Lives. SPT has had the most successful production slate in a decade with SPT receiving orders for seven new scripted series. SPT’s increased production slate reflects our success creating original television content to satisfy a greater demand for our product New SeriesReturning Series

18. Group Strategy Division | 2010 MRP 18 Sony Corporation Miami (Latin America/USH) Bogota Sao Paolo Rome Cologne Moscow Beijing Hong Kong Dubai Beirut Cairo Paris London Amsterdam AMERICAS EMEA (Europe, Middle East, Africa) ASIA Culver City SPT: International Production Building a Worldwide Presence Companies in 13 countries around the world covering multiple regions; Programs aired in 88 countries, 73 languages and counting… Companies in 13 countries around the world covering multiple regions; Programs aired in 88 countries, 73 languages and counting… Tuvalu

19. Group Strategy Division | 2010 MRP 19 Sony Corporation Q&A