1. New product development

2. THESE PHONE SEEMS TO BE BORING !! ITS TIME FOR A CHANGE NOW, ISN’T IT??

3. “TRIXX-all in one phone with the ultimate innovation”

4. Why to select the TRIXX Indian market is highly dynamic Mobiles to serve as a multi utility device To make people more comfortable in the lap of technology A measure to reduce pollution

5. What is new in our product Our cell phone concept is made of recycled aluminum The screen in an organic LED screen. By the use of laser technology our phone can be used as a multi utility device 5G is designed to keep in touch with everyone in whichever way we want.

6. Product details Triple sim Screen: 2.4-inch, Weight:49g, length:9.3mm 1500 mAh Li-ion battery. G-sensor technology Extended talk time of 3 hrs on otherwise battery draining triple-SIM setup 5-G facility 3.2-megapixel Dual Cameras Built-in replaceable memory card (expandable memory upto 32 GB) WIFI wireless Internet access module, Bluetooth, MP3 player Video calling GPS technology (online mobile tracking)

7. Price and Availability Our phone will be available in 3 models Will be available in selected cities across India for the price of Rs. 20,999 in red, black, silver and purple colors with one year warranty. The 80/20 rule will be applied

8. PLC GROWTH INTRO MATURITY DECLINE STAGNATION DEVELOP -MENT (huge investment in R&D) (BATCH) ASSEMBLY LINE BATCH PRODUCTION (JOB SHOP)

9. Product manufacturing

10. Production processes ASSEMBLY LINE PRODUCTION OF OUR MOBILE PHONES BATCH PRODUCTION (Basically during introduction) (Most often during growth period)

12. Measures to fix the price Analysis of past years records Market survey Market pull situation

13. Strategy for competitors Keep a track of competitor’s pricing and marketing strategies Introducing add on schemes such as a dust cleaner for phones and certain free schemes Make timely changes and extending the product line

14. Pricing strategy Price skimming Psychological strategy

15. THANK YOU