1. E-Business Models Week 3 Şule Özmen

2. E-Business Models Business-Webs (B-WEBS)  We will discuss the following Business Models Aggregation Value Chain Alliance Distributive Networks  On the basis of Main theme and key process Customer role Knowledge focus Value proposition

3. E-Business Models  Agora  Aggregations (Portal, Infomediary)  Alliances  Value Chains  Distributive Networks  Brokerage Model  Advertising Model  Community Model

4. Some Example E-Business Models Agora  Aggregations  (Portal) (Infomediary) Value Chains  Alliances  Distributive Networks (enabler)  estore, eBay, priceline e-kolay, Superonline, Ixir, Yahoo, Amozon, Travelocity, Expedia Cisco, Dell, Intel AutoXchange Compact Disc, Linux, Java AOL, Fedex

5. E-Business Models ( Participants) B2B www.cisco.com www.autoXchange.com www.dell.com B2C www.amazon.com www.yahoo.com www.travelocity, expedia www.msnbc.com (Online Media) C2B:www.priceline.com C2C: www.eBay.com

7. AGORA  Main theme and key process:  Customer role:  Knowledge focus:  Value proposition: Dynamic pricing price discovery Market player Timing and market intelligence Liquidity

8. E-Bay (1995)–Agora – C2C Market Place Thousands of categories, millions of items for sale on the site Traditional auction and fixed price trading At least twice as large as its nearest competitors. Half.com* is acquired by e-Bay *Half.com is fixed price person to person e-commerce site

9. Priceline.com B2C Market Place A new type of e-commerce. Electronic demand collection system: Product categories: airline tickets, hotel rooms, rental cars, personal finance service that offers home mortgages automotive services that sells new cars planning to offer a “name your own price service for long distance calling”

11. AGGREGATIONS – PORTAL- INFOMEDIARY ADVERTISING MODEL  Main theme and key process:  Customer role:  Knowledge focus:  Value proposition: Selection and convenience needs matching Buyer Market segmentation, supplier offerings, fulfillment Optimization of selection, organization, price, convenience, matching, fullfillment

13. ALLIANCES –COMMUNITY MODEL  Main theme and key process:  Customer role:  Knowledge focus:  Value proposition: Creativity – Innovation Contributor Creativity, community Creative collaboration in aid of a goal shared accross a community of contributors

15. DISTRIBUTIVE NETWORKS  Main theme and key process:  Customer role:  Knowledge focus:  Value proposition: Distribution – allocation Sender/recipient Network optimization, visibility and transparency Facilitate the exchange and delivery of information, goods, services

17. VALUE CHAINS  Main theme and key process:  Customer role:  Knowledge focus:  Value proposition: Process Integration –Supply Chain Management Value driver Supply Chain Management Design and delivery of an integrated product or service to a specific set of customers

18. Value Chains – Cisco a winner in e-business Sells 80% of its products on line (about a million dollars a month) Reduced its operating costs Communication among all the participants is encouraged order – to - delivery cycle times are reduced.

19. Value Chains – Intel a winner in e-business Sells more than 1 billion worth of product per month Sales intermediaries are able to check prices, view product road maps and buy products through a password protected, customized Web site Reduction in transaction costs of products sold Fewer errors in order processing Reduced order – to –delivery cycle

20. You can have a look on these sites and share your knowledge with us http://www.hepsiburada.com http://www.arabul.com http://www.muzayede.com http://www.indirimim.com http://www.deppo.com http://shop.superonline.com http://www.advantagetatil.com http://www.bigglook.com/biggilan

21. Assignment Evaluate priceline offer (refer slide 9 please) Which web sites do you visit more? Select one or a few of them and evaluate these sites on the basis of the following characteristics. a-what they offer? b-what is their target market? c-do you think that internet is the best channel to offer what they offer? d-what are the basic features on this web site which you think interesting or different from others?