1. MOVING FORWARD The Foothill-De Anza Foundation
Marie Fox Ellison, CFRE
Executive Director

2. Presentation Reflection of Past Year
Mission, Values and Strategies--Aligning the Foundation with the District
The New Reality--Why a Community College Needs and Deserves Substantial Support
Achieving Success--Structure and Focus of Foundation Activities
Moving Forward--Activating all Available Resources

3. Mission, Values and Strategies
The Mission of the FHDA Foundation is to raise and invest funds to support the educational excellence of Foothill and De Anza Colleges.
Align Foundation strategies, functions and priorities to meet the needs of the colleges.
Reorganize and focus small staff and Foundation Board to achieve greater success and support colleges at dollar levels now required.
Become more proactive and less reactive in fundraising.

4. What is The New Reality?
Reductions in state funding threatening the advancement of Foothill and De Anza colleges.
Four-year institutions raise private support, at very significant levels, to close funding gaps.
Community colleges statewide and around the country raising support in a “community college” model--low expectations.
Reorganize fundraising at Foothill-De Anza into a “new” model.
Educate community (donor constituencies) to the new reality--community colleges now need their support at higher dollar levels to survive and thrive.

5. Revenue History Donor Type
FY00
FY01
FY02
FY03
FY04
FY05 (YTD)
Individuals
$ ,584
785,536
799,625
929,327
996,935
885,698
Foundations
$ ,043
2,953,510
2,633,933
1,646,729
2,296,801
668,888
Corporations
$ ,615
608,121
57,242
110,493
97,997
59,071
Organizations
$ ,656
109,844
134,029
135,496
125,130
48,663
Events
$ ,390
67,835
233,100
241,465
233,586
138,510
Bequests
$ ,105
505,876
2,381,245
243,376
1,196,000
81,824
Other Income
353,935
Car Donations
34,060
6,415
14,637
26,815
8,069
Revenue Totals
$ 1,546,393
$ 5,064,782
$ 6,245,589
$ 3,321,523
$ 5,327,199
$ 1,890,723

6. Revenue History Gift Level
FY00
FY01
FY02
FY03
FY04
FY05 (YTD)
$1 Million+
1,000,000
3,380,000
$100K-$999,999
$ ,000
2,442,647
941,666
800,876
3,502,606
719,500
$50K-$99K
$ ,888
330,000
446,797
185,000
295,000
356,053
$10K-$49K
$ ,812
695,954
647,607
549,500
526,200
231,888
$1K-$9K
$ ,715
420,891
575,613
480,977
595,125
379,724
$1-$999
$ ,978
175,290
253,906
305,170
408,268
203,558
Revenue Totals
$ 1,549,393
$ 5,064,782
$ 6,245,589
$ 3,321,523
$ 5,327,199
$ 1,890,723

7. Revenue History Restricted Giving
FY00
FY01
FY02
FY03
FY04
FY05 (YTD)
KCI (FH)
$ ,500
186,300
671,349
578,744
662,392
515,467
Kirsch (DA)
1,739,751
1,671,766
1,001,000
716,168
5,000
Foothill Musical Theatre
$ ,200
48,818
23,925
48,273
33,731
18,862
KFJC (FH)
$ ,345
21,167
72,192
80,683
97,816
74,722
Euphrat Gallery (DA)
$ ,613
46,456
54,250
36,704
53,270
89,835
Scholarships
$ 103,345
532,526
2,567,523
423,031
1,375,826
147,828

8. Revenue History Unrestricted Giving
FY00
FY01
FY02
FY03
FY04
FY05 (YTD)
Where Most Needed (DA)
$ ,424
14,920
4,840
4,215
15,295
12,560
President's Fund (FH)
$ ,095
10,150
2,515
5,655
15,538
18,914
Educational Excellence (District) $
500
9,123
15,587
17,710
9,210
Chancellor's Circle (District)
65,024
47,025
124,913
80,577
Direct Mail*
$ ,658
51,935
41,885
30,585
20,815
22,505

9. Reorganizing for Success
Foundation Staffing
Too small to successfully address all fundraising needs on both campuses.
Structure staff and activities to achieve greatest results.
Focus fundraising on several broad stroke themes rather than many different targets.
Target untapped resources to build a larger base of donors.
Create position of Associate Director Annual/Individual Giving.
Add positions as budget allows—Administrative Assistant, Associate Director of Foundation & Corporate Relations.

10. Foundation Organizational Chart

11. Reorganizing for Success
Foundation Board of Directors
Look closely at diversity, board-related needs and college-related needs when considering future board members.
Organize fundraising by the Board into teams focused on themes across both campuses.
Consider fewer Board meetings and encourage greater committee activity between meetings.

12. Foundation Board Retreat Goals
Reorganize efforts to achieve greater success.
Look at total fundraising needs versus current level of funding and determine realistic goals.
Focus on gifts that would be most valuable to the community colleges;
Flexible funding that can be directed by Chancellor and Presidents, and leveraged against other dollars from state and/or bond funding.
Create a fundraising message that is unique to community colleges.
Brainstorm fundraising themes, vision and messages to community.

13. Themes for Breakout Groups
EDUCATION AND OPPORTUNITY
Funding related directly to students—scholarships, student-based activities
TEACHING AND INNOVATION
Funding related academic curricula and improving learning outcomes
ARTS, SCIENCES & TECHNOLOGY
Funding for buildings, facilities, and large-scale technology development

14. Result of Breakout Groups
Education and Opportunity--student needs and resources…
Need for unrestricted scholarship support.
Create a consistent and reliable source of funding.
Stress message of options, accessibility, affordability, diversity and individualized instruction.

15. Result of Breakout Groups
Teaching and Innovation -- teaching needs and resources…
Professional development for teachers, developing
teaching tools and strategies that assist students.
Community college faculty focused 100% on
teaching.
Education is affordable and very high quality.

16. Result of Breakout Groups
The 21st Century Campus -- facilities and technology…
New name suggested for theme.
Emphasize perpetuity through endowments to keep
technology and equipment relevant and usable.
Keep list of funding opportunities updated to attract
naming and targeted gifts when appropriate.

17. Moving Forward
Focus staff, Board and colleges on themes and giving opportunities within themes.
Create targeted messages to be used by both campuses and in all fundraising activities.
Begin looking at major donor prospects and strategizing approaches.
Build annual giving and alumni giving to significantly larger levels.
Become the new model for fundraising at the community colleges.

18. What Can I Do?
Remain active in Foundation activities, and continue to support Foundation efforts.
Give---payroll deduction is an excellent way for district employees, and trustees, to give. You can’t really be a proponent of fundraising for the colleges until you make personal gifts.
Send the message to the community…Foothill and De Anza colleges are critical components of this community and of community-wide education. They need your financial support.