1. Suzanne Bernsten, Web Services Librarian Regina Gong, Manager of Library Technical Services & Systems Free Tools You Can Use to Improve Your Website

2. Overview Tools we use How we use these tools to enhance our website Lessons learned Links to resources Questions/Ideas for Collaboration

3. GOOGLE ANALYTICS Find Out How Your Website is Used

5. Google Analytics Access Tracking code is already installed in all pages of LCC website Set up a Google account to access analytics ◦ Ex. lcclibraryandtutoring@gmail.com

7. How Do We Use It? What pages are most popular How people get to our website Shows results of our marketing Helped in our catalog redesign Led us to have a mobile version of our Library website and catalog

8. GOOGLE DOCS Collaboration & Feedback

10. Unique Features Sharing Notifications

11. Google Docs in Action Online Whiteboard Teaching Brainstorm keywords Meetings Collaborate on a document, e.g. write team goals together Presentations Create handout and presentation with co-author(s) Feedback Form  Spreadsheet Library Instruction One Minute Paper Faculty Testimonials Library Website Mobile Website Research Guides Library Catalog

12. BLOGS Marketing Your Services

13. Blogs Brings interactivity into your website Started using our own library blog during our website redesign in May 2010 We use Blogger as our blogging tool

16. How Do We Use Our Blog? Promote or market library services Highlight new resources Inform patrons on what’s happening in our library Staying connected with our patrons Way for our reference librarians to communicate to faculty in their liaison areas

17. Writers for the Blog Mostly Library staff (for now) Increase promotion and call for writers outside of the Library

18. Management Every staff has access to Blogger They can write blog posts on topics that they know about One staff reviews and posts and edits them when needed Regular schedule for blog posts

19. LIBRARYH3LP Chat Assistance

21. LibraryH3lp Admin LibraryH3lp Admin

22. Student Services Chat Help?

23. Lessons Learned: Make sure that you set aside time in your work schedule to analyze your Google Analytics report. Amount of information generated by these tools can be overwhelming – start small. Nothing is “free” These tools are useless if you don’t act or change based on the results.