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Published byAmber Stanley Modified over 9 years ago
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VpCI™ Packaging Solutions VpCI Metalworking Products World Sales Meeting 2009
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Product Line Update Fastest Growing Chemical Market! New Applications: –Machining –Steel Industry –Rust Prevention New Technologies –Biobased products Integrated Solutions Approach
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VpCI Metalworking Concepts Corrosion can and does occur during manufacturing No additional steps (cost, time) Ensures contamination-free process Ensures synergy between chemistries Easier to maintain Offers protection to equipment Many offer superior environmental attributes
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Metalworking Applications In Process –VpCI Coolants –VpCI Lubricants Oil Additives –In use or during lay-up –Engines, Hydraulic Systems, Gearboxes Rust Preventatives –Water-based (Cortec’s Strength) –Oil-based –Bio-based (Newest technologies)
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Market Development Stage 1: MW Fluids as RP only –Using compatible metalworking fluids as rust preventatives (i.e. VpCI 377) prior to packaging –Using compatible metalworking fluids as intra-plant storage or stand alone rust preservatives Stage 2: Fully Integrated Functional Fluid –Using MW fluids as MW fluids, full integration –Offers full benefits as described before –Requires more technical analysis, testing to secure business, but loyalty results.
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Developing Accounts Stage 1/Rust Preventatives –Develop process map/flow chart –Identify areas where rust is occurring, clean-up required, high costs –Identify all products used –Specifically look for products used solely for RP Often are dips immediately after machining operation –Suggest trials to ensure buy-in from customer –Utilize existing test reports and case histories –Offer comparative test if hasn’t already been conducted
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Product Focus: Water-Based RP VpCI 316: Cu/Yellow Metals, very thin, indoor VpCI 337: Mistable, excellent migration, internal voids VpCI 377: Most versatile, indoor, multi-metal, wide dilution VpCI 378: Rough material surfaces, quenching applications (cast iron/cast Al) VpCI 379: Most applications now use 377, still used in some customer specs
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Price Comparison Straight Costs VpCI 377 vs. –cost per gallon of VpCI 377 = $23 –use at 2.5%-20% conc. = $.57-$4.50 per gallon –cost to end-user = $.74-$5.85 per gallon sell price Hidden Costs –none Straight Costs Slushing Oil –$2.50 on up per gallon Hidden Costs –Messy cleanup –Environmental hazard –Removal required
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After VpCI 377 Application
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Protected with VpCI 377
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Rust Preventatives
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VpCI-337 Application
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Product Focus: Oil-Based RP VpCI-325: Bio- based, penetrant, lube, flagship RP, direct replacement for popular water-displacing products VpCI-329D: Medium to long term indoor storage (coils) VpCI-368/369D: Medium to long term sheltered outdoor Super Penetrant: Best penetrating oil, medium indoor
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Product Focus: Bio-Based RP Soybean Oil based –EcoLine Long Term Rust Preventative –BioCorr –EcoLine All Purpose Lubricant –Other EcoLine Products Canola Oil based –EcoLine 3220 –EcoLine 3690
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Developing Accounts 2 Stage 2/Functional Fluids –Can grow from applications starting as stage 1 or can immediately implement integrated approach –Identify key functional properties of the fluid and the process: Temperature Speed Type of operation Critical features (lubricity, cooling, filter) MSDS/PDS for existing product including dilution used Physical/Mechanical/Chemical properties –Utilize existing test reports –Provide process chart with savings (time, steps, money) as clearly identified as possible to offset the per gallon cost objection.
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Product Focus: In Process VpCI 344: Wet Tempering Cold rolled steel, lubricity, light machining VpCI 345: Semi-synthetic Semi-synthetic, medium duty machining VpCI 347: Soluble oil Soluble oil, heavy duty lubricity for machining, anti- weld (prevents fusing due to heat), excellent for drawing applications EcoLine Cutting Fluid: Soluble soya-oil
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Ecoline Cutting Fluid Application
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Product Focus: Oil Additives Engine oil M-529 – Lay-up or intermittent use (5%) Hydraulic oil VpCI-322 – Vapor phase protection, limited water contact (10%). VpCI-326 – Passes 1 micron filter, no water contact (10%).
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Oil Additives
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Product Focus: Gearbox Additives VpCI 322: Fogged in (full strength) or added at 5-7%. VpCI 329: Lay-up, 5-10% as additive.
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Resources for Metalworking Many comparative test reports Case Histories Detailed recommendations from the lab
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Strategy for Packaging Accounts 1.Develop Process Flow Chart 2.Identify step immediately before Packaging Often Cleaning 3.Identify scrap/repro/blasting areas 4.Identify fluids used as Rust Preventative 5.Identify machining fluids that need boost
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Conclusions New resources exist for development of metalworking accounts Growth potential is large for liquids Packaging distributors need not be experts on liquids to be successful—start with existing PACKAGING customers!
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