2. INNOVATIONS IN THE COMMUNICATION 2010 CENSUS MEXICO

3. GENERAL STRATEGY A strong and well structured communication campaign was designed to sensitize the inhabitants about the importance of participating in the 2010 Census and at the same time to show the transparency of the census operation to achieve 100% response.

4. ADVERTISING ATL

5. T.V. & Radio

7. BILLBOARD / DIGITAL BILLBOARD

8. WEB SITE

9. STREET FURNITURE & BUS ADVERTISING

10. NEWSPAPER & MAGAZINES

11. SPONSORSHIP CAMPAIGN

12. As a strategy to strengthen the communication efforts, a sponsorship campaign with strategic sectors of the country was developed. Free endorsement of the 2010 Census through its massive products, services or communication channels to reach the population. 676 free ads from sponsors were reflected in more than one billion impacts.

13. PRIVATE SECTOR: AVIATION

14. PRIVATE SECTOR: CEMENT

15. PRIVATE SECTOR: INTERSTATE BUS

16. PRIVATE SECTOR: FINANCIAL

17. PRIVATE SECTOR: FOOD INDUSTRY

19. PRIVATE SECTOR: RETAIL

20. MAJOR LEAGUE SOCCER TEAMS

21. Spaces in fairs and exhibitions, spaces on the internet, adds in receipts and vouchers, posters in their buildings, messages to their employees. PUBLIC SECTOR

22. ACADEMIA 373 academic institutions contributed to the communication of the Census message by:Broadcasting spots on radio and televisionOrganazing ConferencesPublishing articles and inserts in magazines and journals.Inserting messages on payroll slips.Distributing promotional materials on their campusesBanners on their websites

23. INFORMATION IN MASSIVE MEDIA

26. SOCIAL MEDIA & APPS

27. Social Media: 1.Youtube 2.Facebook 3.Twitter 4.Flicker SOCIAL MEDIA

28. IPHONE AND IPAD APP

29. COVERAGE 98.4 % of housing

30. MEDIAIMPACTSINVESTMENT ADVERTISING ATL18,969,115US$ 15,000,000 SPONSORSHIP CAMPAIGN1,100,000 free ads0 INFORMATION IN MASSIVE MEDIA7,445 press releases0 SOCIAL MEDIA2,529,861 interactionUS$ 230,000 COVERAGE

31. ¡En México todos contamos!