1. Tourism Initiatives 2007 A Traveler Cannot Choose What They Do Not Know…

6. Search Engine Market Share

7. So What Does This Have To Do With Tourism?

8. EVERYTHING!

9. 78 % of travelers are using the internet for travel planning. Travel Industry Association 2005

10. A healthy travel and tourism initiative is a boon to almost any community with far-reaching effects that flow deep into local economies.

11. Travel and Tourism generates $100 billion in tax revenue for local, state, and federal governments.

12. Gammet Interactive, 2006

15. The Customer’s Journey Planning the Trip

16. How does the traveler choose? (putting themselves in the picture)

17. Gammet Interactive, 2006

19. Build Your Website For Your Customers!

20. If There Experience Is Bad They Will Not Return.

21. Focus On the People Before Technology – (User Centric Design)

22. Travelers come in all shapes and sizes… Growing trend of “Petimportance“…

24. Women Influence 82 % of all Purchases The Naked Truth: The Four Dimensions of Real Women

25. 68% of women say advertisers and marketers don’t understand them. but there is a problem… The Naked Truth: The Four Dimensions of Real Women

26. On average, women evaluate factors nine times more then men. The Naked Truth: The Four Dimensions of Real Women

28. Travelers are seeking experiences as much as things. (especially women)

32. Preference is created through a mixture of meaning and awareness.

33. The Ordinary for the Host Community Can Become the Extraordinary for the Visitor.

37. Gammet Interactive, 2006

42. Being first only assures you of an entrance opportunity.

48. The Customer’s Journey Dreaming of the next trip…

53. Build Your Website For Your Customers!

54. If There Experience Is Bad They Will Not Return.

55. Focus On the People Before Technology – (let LIAA worry about the technology)

56. Great Planning Tools

57. www.Alexa.com

58. www.communitydevelopment.uluc.edu/

59. http://www.usda.gov/wps/portal/usdahome

60. www.maxxcommunications.com

61. www.gammet.com

62. Please Visit US 12 Heritage Trail www.us12heritagetrail.org Thank You