2. 2008 Presidential Membership Conferences ROTARY IN 1997

3. 2008 Presidential Membership Conferences ROTARY IN 2007

4. AUSTRALIA, NZ & PACIFIC IS.

5. WORLDWIDE 1 July 20071,194,513 members GOAL:3.5% 30 June 20081,236,321 members ACTUAL:2.65% 30 June 1,226,142 members

6. STATE OF MEMBERSHIP (RI MEMBER STATISTICS) Declining membership numbers (over past 4 years) 25% retirees Significant proportion of long serving members 17% women (compared with 50% in the workforce) Declining number of clubs (6 in Australia in 2007-08

7. Very ‘white, anglo-saxon’ membership base (in a multi-cultural society) Age of members is increasing steadily Penetration rate of Rotary in Australia is third highest Only Switzerland and US are higher (great growth in 60s, 70s & 80s) STATE OF MEMBERSHIP

9. “ Membership comes down to one simple statement: Strong clubs lead to a strong Rotary. Without strong clubs, no amount of recruitment and retention efforts will help Rotary grow. With strong clubs, Rotary will flourish and provide another 100 years of service to the community.” Bill Boyd President, Rotary International 2006-07. MEMBERSHIP BASICS

10. D.K. LEE’s CHALLENGE A MINIMUM 10% net increase in membership per club A MINIMUM of 2 new clubs per district

11. THE NEW MODEL FOR ROTARY How are we going to get there?

12. Human Resources ROLE OF DISTRICT TEAM Membership and media and PR team working together at district level Who is the Club? Resource group for Club Chairs Organise seminars Support struggling Clubs Interview people exiting

13. Human Resources STRENGTHENING CLUBS Club self assessment Good programmes ? Import Club President & President Elect Be seen by community Set achievable goals Member education e-learning centre

14. Implement Successful Service Projects FOUR ELEMENTS OF AN EFFECTIVE CLUB Efficient Club Administration Sustain and Grow Membership Support The Rotary Foundation Develop Club Leaders for Beyond Club Level Effective Clubs are able to

15. How do you do it? STRENGTHENING CLUBS Good leadership Leadership training Planning Communication Involve all members Community involvement Member orientation & education

16. How do you do it? STRENGTHENING CLUBS Meet the needs & expectations of members Have FUN!!!!!!

17. CLUB OPERATIONS All members engaged in club activities Develop a 3-5 year strategic plan for the club reviewed annually Be creative about meeting venue and format Increase knowledge base of all Rotarians All members feel ‘My club needs me’.

18. CLUB OPERATIONS Enlist support of AG & District leadership Acknowledge effort &/or achievement through recognition

19. MARKETING & PROMOTIONS National coordinating body for Rotary Quality promotional materials Increase community understanding of Rotary’s work Promote Leadership training Develop effective communication within club Develop & implement club leadership plan Lift profile of Rotary through local schools

20. NATIONAL APPROACH Work through RI Parramatta Office Involve RDU, & other National Rotary Groups Embrace technology Develop a national PR focus Use national and local approach to PR Increase Rotary image: Service above Self Leadership training

21. NATIONAL APPROACH National Rotary conferences – utilise video conferences Distribute proceedings of membership conference Advertise and utilise national 1300 4 ROTARY

22. 1300 4 ROTARY and all we need is: Club’s e-contact details Club’s contact phone number President and Secretary names Web address send to: rotary@welldone.com.au Rotarians should call 02 4424 4364 A sponsored project of the RC Shoalhaven Sunrise

23. CO-OPERATION Other clubs Embrace technology Develop and embrace collaboration Arrange joint projects Arrange joint social functions Increase Rotary image: Service above Self

24. CO-OPERATION Other Organisations Corporate support, sponsors, cooperative arrangements Lift Rotary profile through local high schools Cooperate with local schools regarding community service Increase the Rotary image of Service above Self

25. CO-OPERATION Rotary clubs engage opportunities to improve the environment Develop a Rotary Community Corps Align the club to community needs Community recognition through Pride of Workmanship awards Explore government grants

26. Human Resources RECRUITMENT Flexibility with classifications Working females Know your target market Family members of Alumni Corporate membership Satellite meetings

27. Broadening the criteria for membership To make the basic criteria for membership: - A “good heart, good intention and a community service leader” - Targeting younger members: Gen X (1970) and Gen Y (1985) - Using alternative structures to introduce new prospective members RECRUITMENT

28. Friends/family of Rotary Satellite arrangements, e.g. group of young people attached to an older club Keep in Touch with RYLA / RYPEN / GSE / participants and their Parents and family members RECRUITMENT

29. Train club members to recruit new members A mentor for each new member Target different groups– eg migrants, younger age Charter new lunch club with crèche for parents with home duties Every member to bring a guest – prospective member

30. DEMOGRAPHICS & DIVERSITY Target goals of each generation Encourage 2 nd generation members – children of current Rotarians Size and makeup of the club to reflect the community Ensure each club strives for quantity yet retains quality of its membership.

31. YOUNGER CLUBS Generation Y: Coming into their 30s Loyalty to their friends Cause seeking Fulfilling purpose- human rights, social issues, volunteering Optimistic and realistic

32. Human Resources RECRUITING GEN X & GEN Y Get Clubs right! Episodic projects – volunteering Have younger members develop projects Younger “satellite” meetings Need to reduce costs

33. Throw away Rotary traditions No invocation No toasts No singing Cut down on the clapping Swap fellowship for networking Maybe not even a fines session YOUNGER CLUBS

34. Focus on service: Service Above Self Give them their head on projects Buy them RDU Use their networks to bring in members Focus on women Ignore classifications Charter as quickly as you can YOUNGER CLUBS

35. ISSUES Small Clubs = member fatigue Poor communication Reluctant to change No Membership plan – ad hoc

36. Membership Resources ISSUES Long standing Members Young Members not able to have a say Ageing Members not attending Club Traditions and habits Emphasis on professional & business people – get right people!

37. Human Resources DEMOGRAPHICS Mainly “Aussie” Anglo-Celtic Do not reflect general community Do not reflect (understand) demographics Young working couples

38. Human Resources RECRUITING IDEAS “BEYOND 2000” & “Two Up” “Club in a Club” Membership surveys Membership Forums Local Public Relations & use Media Four to five females inducted together Open to change

39. Human Resources GET CLUB RIGHT! Non relevant Traditions Toasts, anthem, grace, club song Nurture new members – educate! Get them involved! Environment, International and human based issues for projects Alumni – recruit family & friends

40. GET CLUB RIGHT! Review / Reduce cost where appropriate Review other arrangements to make Rotary more attractive to existing members: Meeting times Meal availability Time for planning Meeting days Value “engagement above attendance” Survey members on a regular (annual) basis to gauge member satisfaction Conduct exit interviews

41. Human Resources UNDERSTANDING Reflect diversity of Society Do not be judgemental Be open and welcoming Be accepting and understanding

42. Human Resources CLUB DEVELOPMENT Use electronic communications Focus on engagement not attendance Follow up on recruitment through newsletters etc & personal contact Partner with other organisations

43. Human Resources OTHER GREAT IDEAS Member relationships “greeter” “Friends of Rotary” Corporate membership Satellite meetings Families of Alumni

44. Human Resources OTHER GREAT IDEAS Circulate RDU magazine, club newsletters Guest speakers – Basics of Rotary Become true dual gender Clubs! Ask! Ask! Ask!

45. Considering satellite arrangements to seed new clubs Networking and joint/co-operative arrangements Having early warning indicators for ‘clubs at risk” RI has produced a booklet of ‘Club assessment tools’ to assist in this process Learning from successful examples of: Mergers Alternative arrangements A new membership development website has been developed for Australia www.membership.rotary.org.au EXTENSION – NEW CLUBS

46. The imperative for change (responsiveness) The need for flexibility The value of diversity The importance of using new technologies The necessity of keeping Rotary strong to continue its good works in the world KEY THEMES PERMEATING ALL DISCUSSIONS

47. Service Fellowship / fun Integrity (Ethics and accountability) Tolerance ENDURING VALUES OF ROTARY