Presentation is loading. Please wait.

Presentation is loading. Please wait.

Plus Life An online shopping and information portal for plus-sizers Team Trump.

Similar presentations


Presentation on theme: "Plus Life An online shopping and information portal for plus-sizers Team Trump."— Presentation transcript:

1 Plus Life An online shopping and information portal for plus-sizers Team Trump

2 Did you know… 10% of Singaporeans are obese, up from 6.4% in 2004 Sadly plus-sizers don’t fit in very well in Singapore Not much choices for plus-sizers to look good Few plus size shops Some “mainstream” shops do sell plus sizes but they are not shouting “WELCOME!”

3 And… Lack of credible information compiled in 1 place for plus-sizers Few online shops selling plus sizes Most plus size shops don’t have an online presence (that shouts “WELCOME!”)

4 What is Plus Life? An online shop selling plus sizes to women An information portal for plus-sizers

5 Business Advantages Comparative advantageAbsolute advantageCompetitive advantage -Offer quality apparel for plus sizers at comparable prices with other retailers -Use plus-size models for apparel display in website - Be a leading information portal on topics ranging from health, beauty, news, and blogs. - Be an Amazon.com for plus-size retailers to use Plus Life to sell their apparel - Refresh of apparel every quarter - Expand potential customer market to men’s apparel, then later lifestyle products (furniture, … )

6 Product/Service & Value Products/ServicesValues & ExpectationsNeeds Satisfied -Trendy women’s apparel -Comprehensive information for all a plus- sizer wants to know -Comparable prices to other online retailers -Lower prices compared to physical retailers -Quality apparel designs -Targeting at working adults who want to look good and trendy -Plus sizers are empowered to look good - Plus sizers

7 Customers Current customers Women who want to look good but do not have the $$ to tailor clothes / buy from US, UK People who are interested to learn more about plus- sizers Potential customers Women who are not yet plus sizes Men (when Plus Life sells men’s apparel)

8 5-Force Analysis Potential entrants – LOW. This is a niche market, in Singapore and ASEAN. Another entrant with a similar concept will likely get overcrowded. Supplier power – LOW. Most of the apparel will be specially designed. Rivalry – HIGH. The UK and US market is very big on plus-sizers. Key will be to keep products cheap and maintain local flavour for information.

9 5-Force Analysis Buyer power - MODERATE. They may choose to buy from other “unwelcoming” retailers. Substitutes – LOW. Plus Life needs to market itself as empowering plus-sizers to live well and happy, through the entire website experience and through information.

10 Revenue model

11 Cost structure

12 Investments - minimal

13 Funding needs


Download ppt "Plus Life An online shopping and information portal for plus-sizers Team Trump."

Similar presentations


Ads by Google