1. DESC9180 Designing Virtual Worlds Week 5 Applications of Virtual Worlds 6pm – 9pm Tuesday, August 21 st, 2007 Kathryn Merrick and Owen Macindoe DESC9180 Designing Virtual Worlds University of Sydney, August 2007

2. Announcements  Task 1 is due next week:  Ensure you have given permission for Sahi Kipling and Illykai Pussycat to enter your land  Ensure you have your real name, Second Life name and land coordinates in your report  You will give a 5 minute presentation in class next week:  We will go in alphabetical order  Each speaker will ask a question of the following speaker  No slides please, just a demo and overview of your virtual space DESC9180 Designing Virtual Worlds University of Sydney, August 2007

3. Lecture Overview  History of virtual world usage  Demonstrations:  Applications in Second Life DESC9180 Designing Virtual Worlds University of Sydney, August 2007

4. Early Applications of Virtual Worlds  Earliest applications of virtual worlds are:  Social spaces  Games  This still accounts for a majority of usage, but this is changing… DESC9180 Designing Virtual Worlds University of Sydney, August 2007 Zork, A text based adventure game (1980)

5. Emerging Applications of Virtual Worlds DESC9180 Designing Virtual Worlds University of Sydney, August 2007 EducationMilitary Training BusinessMarketingMedia CollaborationArts Social InteractionGames ???

6. Educational Applications of Virtual Worlds (I)  SolSys (1989)  Text-based virtual world  Students build working models of future political, economic and cultural systems  Active Worlds  Areas for teaching architecture, biology, languages, art, design…  Conferences about education in virtual worlds DESC9180 Designing Virtual Worlds University of Sydney, August 2007

7. Educational Applications of Virtual Worlds (II)  Second Life  Real world universities are building virtual campuses  Virtual institutions to teach about virtual worlds. Eg: Architecture Island DESC9180 Designing Virtual Worlds University of Sydney, August 2007 Advertising material for Ohio University’s Second Life campus

8. Military Applications of Virtual Worlds (I) DESC9180 Designing Virtual Worlds University of Sydney, August 2007  Mid 1990s: Marine Doom created  Military version of Doom  Teaches soldiers how to coordinate missions  Lockheed Martin uses VRML for US Navy training (1998)  Immersive training for equipment operation and maintenance Sgt. Sinque Swales playing SOCOM 3

9. Military Applications of Virtual Worlds (II) DESC9180 Designing Virtual Worlds University of Sydney, August 2007  Second Life  Large scale simulations of real world battle fields Simulation of battlefields in Iraq

10. Medical Applications in Virtual Worlds  VR technology  3D diagnostics  Surgical training  Pre-surgery planning  MIS visualisation  Medical education DESC9180 Designing Virtual Worlds University of Sydney, August 2007 Surgical planning, diagnosis, and MIS support tools

11. Business Applications of Virtual Worlds (I) DESC9180 Designing Virtual Worlds University of Sydney, August 2007  Boeing uses immersive virtual reality systems for visualising aircraft design  3D immersive walkthroughs give clients an idea of options for aircraft interiors

12. Business Applications of Virtual Worlds (II) DESC9180 Designing Virtual Worlds University of Sydney, August 2007  Island Records and Tower Records have shops in OAVirtual, Sense8 and Active Worlds  Avatars browse online shops and can hear audio samples of merchandise Island Records in Active Worlds

13. Marketing Applications of Virtual Worlds  Real world businesses use virtual worlds for advertising:  IBM, Coke  Other businesses are purely virtual:  Virtual real estate  Digital media DESC9180 Designing Virtual Worlds University of Sydney, August 2007 Coca cola presence in Second Life

14. Media Applications in Virtual Worlds (I)  1996: British Telecom, Sony and the BBC broadcast the World Cup final in Memory World  First time a prime time TV show was mirrored in a virtual world DESC9180 Designing Virtual Worlds University of Sydney, August 2007 1996 World cup final in Memory World

15. Media Applications in Virtual Worlds (II)  Real world media eg: Reuters  Reports on virtual events  Maintains a virtual presence for advertising  New media outlets dedicated to virtual worlds  Eg: Second Life Times DESC9180 Designing Virtual Worlds University of Sydney, August 2007 Reuters have a dedicated Second Life branch

16. Collaborative Applications of Virtual Worlds DESC9180 Designing Virtual Worlds University of Sydney, August 2007

17. Performance/Arts Applications in Virtual Worlds (I)  Traveler (circa 1996)  Artists read poetry, make public performances  Second Life  Real world DJs mix music for parties DESC9180 Designing Virtual Worlds University of Sydney, August 2007 Advertisements from the Second Life blog

18. Performance/Arts Applications in Virtual Worlds (II)  Second Life:  Museums: International Space Flight Museum  Galleries: Brandenburg Museum  Libraries: IBM digital library DESC9180 Designing Virtual Worlds University of Sydney, August 2007

19. Charity Applications in Virtual Worlds  Second Life:  Relay for Life benefits the American Cancer Society DESC9180 Designing Virtual Worlds University of Sydney, August 2007 Advertisement for Relay for Life

20. Tutorial  Preliminary project critiques:  Work in your groups  Work on Task 1 DESC9180 Designing Virtual Worlds University of Sydney, September 2007

21. How to Critique Other People’s Work Effectively DESC9180 Designing Virtual Worlds University of Sydney, August 2007  Aim of a critique:  Identify strengths of a work  Enable others to improve on weaknesses of a work  An effective critique does more than merely identify weaknesses

22. Communicating Feedback on a Design DESC9180 Designing Virtual Worlds University of Sydney, August 2007  The way in which you communicate your thoughts can affect how they will be received:  Start by identifying strengths of a work  Query potential weaknesses and propose solutions

23. Receiving Feedback on Your Work DESC9180 Designing Virtual Worlds University of Sydney, August 2007  Treat a critique session as an opportunity to improve your work  If you don’t understand what someone is saying about the strengths or weaknesses of your work:  Ask questions!