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ONLINE SKILLS TRAINING IN VIETNAM & OBSTACLES Nguyễn Thanh Minh CEO & CoFounder of DeltaViet Education
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Main content Obstacles and solutions Overview of online skills training market in Vietnam
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Strongly focus on learning English Overview of online skills training market
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Soft skills and profession skills e- learning courses are just a few
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OBSTACLES?
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Obstacles of online training in Vietnam and solutions
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Low conversion rate Obstacle 1
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Main reason: Vietnamese users are not familiar with online skills training Same situation with e-commerce in Vietnam 5 years ago
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S1: Trial, Free courses S2: High-quality Instructors S3: Convenient payment Solutions
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Free course on Kyna.vn Trial, Free courses Attract users, make them believe on skills training e-learning courses.
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No.FactorChoice 1Unlimited access to lessons, no expiration date. 21% 2High-quality content 16% 3On demand lessons: study anywhere, anytime 16% 4Learn with prestigious instructors 10% 5There are many e-learning courses for students 9% 6Quick registration and payment process 8% 7Competitive tuition fee 8% 8Tuition can be refunded if students are not satisfied 6% 9Others 6% Sum100% Source: Survey of 784 students on Kyna.vn (March 2014) High- quality Instructors
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Typical instructors on Kyna.vn (MA. Nguyễn Hoàng Khắc Hiếu, Trainer Trần Đăng Khoa, MA. Trần Thị Ái Liên) High- quality Instructors
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Treat instructors as Partners Support facilities for instructors to record video lessons and help them edit videos. Share courses’ profits with instructors Profit commitment
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Payment solution Refund policy Diverse forms of payment Convenient payment
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Refund Policy Refund chart within first 6 months of 2014 on Kyna.vn
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Diversifying forms of payment Phone scratch cards Bank transfering Online Banking & Online ATM Direct payment at the office CODSMSDistributor
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Copyright violation Obstacle 2
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Most lessons are in video format Easy to be copied
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Copy restrictions solution Use anti-piracy tool Creating added value Educate students to respect copyrights
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Quiz on “Start learning at Kyna.vn” Educate students to respect copyrights
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Copyright violation treatment Find violator and ask him/her to takedown the violated contents Send messages, comments at the place where violator post the violated contents Report Youtube
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Students do not have chance to interact with instructors Obstacle 3
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High- quality video Editing Excercises Discussion Tool Contests and Customer Care Giải pháp
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Lessons of Ph.D Dương Ngọc Dũng on TV High-quality video Editing
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Lessons of PhD. Dương Ngọc Dũng on Kyna.vnKyna.vn
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Lessons of PhD. Dương Ngọc Dũng on Kyna.vnKyna.vn
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Missions list make studying become more interesting Exercises
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Sample exercise for students.
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Discussion section to increase interactions between students. Discussion
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Contests for students: writing reviews, sharing learning experience, … Customer Care: discount code, voucher, free course, book, birthday gift,… Contests and Customer Care
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Nguyễn Thanh Minh CEO & CoFounder DeltaViet Education Corporation Email: minh@deltaviet.comminh@deltaviet.com Skype: minhdeltaviet Mobile: 09 09 09 76 77 Website: http://kyna.vnhttp://kyna.vn
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