1. MGT 499 - Strategic Management Walter J. Ferrier, Ph.D. Office: 455X Tel: 257-9326 E-mail: wallyf@pop.uky.edu Web: www.uky.edu/~wallyf

2. Course Perspective: A View from the Top Top Management Functional Management Marketing Production R&D Logistics Acct./Fin. Value-adding Activities

3. Comments from the Fortune 500 F Need to change culture … need big picture view F Keeping track of competitors / customers is everyone’s job F Cross-functional integration –Strategy –Problem-solving –Decision-making F Good ideas get killed on their way bubbling up … because they bubble straight up instead of circulating around first. (same with information)

4. Strategic Management: Course Content F What is it? What do CEOs do? F Analysis of industries and competition F Business-level strategy: How to compete F Competitive dynamics: Head-to head rivalry F Corporate-level strategy: Managing the portfolio F Strategic management of the multinational firm

5. Thrive on Dynamism Management as “art” or “craft”. Management as “science”. Need for Stability MGT 499 and Your Personality?

6. Medium-Term Benefits Top Management You

7. Your Expectations F What do YOU want out of this course? –Useful frameworks –General knowledge –Ability to integrate –“Big picture” perspective –??? F What motivates YOU ?

8. Pedagogical Approach F Real-world business cases & current events F Textbook readings F Videos F Written and oral case report F Web-based strategy simulation F Class discussions/participation

9. Grading

10. Books and Readings F Strategic Management: Competitiveness and Globalization (Hitt, Ireland & Hoskisson 3rd Ed.) F Business Strategy Game (6th Ed.) F Johnny Print Case: Ryka F Harvard Business School (HBS) Case Packet:  Apple  Nucleon  Pennzoil  Breakfast Cereal Industry  IBP and Meat Industry  Procter & Gamble: VIZIR  Monsanto Biotech (A)  Kellogg’s, Quaker, Philip Morris

11. LISTSERV F Subscribe: 1. E-mail to: LISTSERV@lsv.uky.edu 2. Put the following text in the message body: subscribe listname Yourfirstname Yourlastname 3. Reply to confirmation with ‘ok’ in body F Sending Mail: MGT499DAY@lsv.uky.edu MGT499NIGHT@lsv.uky.edu

12. No signature!!

14. Internet Resources F http://www.uky.edu/~wallyf LinkLink F http://hitt.swcollege.com F http://interactive.wsj.com ($49.00 per year) F http://quote.yahoo.com/ F http://cnnfn.com F http://www.nyt.com/ F http://ciber.bus.msu.edu/busres.htm F LISTSERV (see MGT 499 Welcome page) F E-mail: wallyf@pop.uky.edu

15. Keys to Case Study F Issues and outlook: What’s the problem? F Information: What’s relevant? F Alternative solutions: What are the choices? F Decision criteria: How to decide? F Making the call: What is best solution? F Action plan: Steps for implementation? F Evaluation and impact: Will it work? * See sample case attached to Ale-8-One case from Johnny Print

16. Keys to Participation How... F Identification of key issues F Significant analysis F Logical synthesis of discussion points F Identification of new alternatives F Suggestion of plan of action F Identification of key assumptions F Meaningful summary When... F “Open” a case F Contribute to middle F Linkage with text reading F Summary, synthesis, resolution, or closure F LISTSERV discussions

17. Evaluating Participation Quality of Comments Frequency and Volume of Comments 0 + ++ -

18. Strategic Management in the News F Low price leader / Price cutting F Differentiated player / Unique product or marketing approach F Market pioneer / Innovator, first-mover / New products, etc. F M&A / Restructuring / Turnaround F Alliances / Joint ventures F New international markets / off shore production F New plants / equipment / efficiency processes