9. 1. Discovery 2. Purchase 3. Digital Library 4. Reading Experience 5. Relationship The Complete Reader Ecosystem

10. 1. DISCOVERY: Branding and Community RickStevesDigital.com

11. 1. DISCOVERY: Mobile First Design

12. Mobile First Design by Luke Wroblewski LukeW.Com

13. 1. DISCOVERY: Integration

14. Registered Users Saved Credit Cards Minimum Clicks 2. PURCHASE

15. In-App Purchases DRM Transaction Costs Merchant Fees Unbundling Content 2. PURCHASE: Transaction Costs

16. 3. DIGITAL LIBRARY

17. 4. READING EXPERIENCE

19. Reading Behavior Purchase Analytics Communication 5. RELATIONSHIP