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Remarks by Joyce C. Rose, President, Operation Lifesaver, Inc. Innovations in Rail Safety Education and Awareness in the United States October 7, 2013 – International Railway Safety Conference, Vancouver BC
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Celebrating 40 Years of Safety
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Operation Lifesaver Presentations & Activities
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3 Connect with us – www.oli.org Facebook: www.facebook.com/operation.lifesaverwww.facebook.com/operation.lifesaver Twitter: @olinational Pinterest: http://pinterest.com/olinational/http://pinterest.com/olinational/ Instagram: http://instagram.com/operation_lifesaver_inc http://instagram.com/operation_lifesaver_inc
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U.S. Crossing Safety Improvements
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U.S. Crossing & Trespass Statistics Category 20112012Jan.-June ’12 vs. ‘13 Crossing Collisions 2,0601,9679641,007 Crossing Deaths271273145146 Crossing Injuries1,040946433443 Trespass Deaths412434195245 Trespass Injuries367411221204 Source: Federal Railroad Administration preliminary statistics National Overview
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Pedestrian Challenges Remain
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Goals and Priorities. 1.Raise awareness of the Operation Lifesaver brand 2.Increase focus on growing safety issues in passenger rail and rail transit safety 3.Expand the audience for Operation Lifesaver's safety message To renew the OLI organization and meet today’s safety challenges, we will:
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Raising Awareness - Partnerships
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Raising Awareness – 2014 National Safety Campaign
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Passenger Rail and Transit Safety In 2012, Amtrak ridership reached a record 31.2 million passengers in 2012; transit ridership reached 10.5 billion passenger trips FTA has new safety oversight responsibility under MAP-21 – OLI will be involved in helping shape that new role OLI recently awarded $190,000 in transit safety education grants to 8 transit agencies around the country
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11 Passenger Rail and Transit Safety Examples of past OLI transit safety campaigns in partnership with transit agencies:
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12 Expanding the Audience: Transition to OLAV Current OL Outreach: 50 State programs 1,400 presenters 1.2 M people reached in 2012 presentations New Outreach Convert education programs, including presenter certification program, to web-based volunteer training. Make greater use of digital technology, social media, and e- Learning to differentiate the OL brand, increase public awareness and deliver education campaigns.
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13 Expanding the Audience: Volunteers OL CERTIFIED PRESENTERS ARE NOW OPERATION LIFESAVER AUTHORIZED VOLUNTEERS (OLAVs)
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Expanding the Audience: E-Learning
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15 Expanding the Audience: School Bus Drivers Coming soon – School Bus Driver e-Learning
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Our Mission is the Same
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