1. What is the average size of a company in the industry?

2. Objectives
Examine industry structure, with a focus on company size, in the context of entrepreneurial industry status
Explore the impact of average company size on your success as an entrepreneur

3. The Opportunity Analysis CanvasTM
Industry
Condition
Entrepreneurial Motivation
Competition
Entrepreneurial Mindset
Industry
Status
Industry lifecycle
Industry structure
Opportunity Identification
Entrepreneurial Behavior
Value
Curve
Macroeconomic
Change

4. Defining company size
“the average size of companies (employees, resources, etc.) within an industry”
Capital intensity
Advertising intensity
Company concentration
Average company size

7. The “ideal” competitor size
Industries with a small number of small-sized competitors present the preferred scenario for new ventures
Competing with a few small competitors is more advantageous for entrepreneurs versus competing with many large competitors

14. Ways to grow bigger faster cheaper
Outsource
Not always offshoring
Legal, accounting, technology, marketing, etc.
Partnership
Share in the risks and rewards
Joint venture
Formal, on-going partnerships

18. Summary on industry status
New ventures perform better in younger industries with immature industry structures
Less competition versus established industries
Capital intensity and advertising intensity are often low in young industries, and it is affordable for new entrants to enter and compete effectively
Young industries also offer a common learning curve amongst all competitors, and a more even playing field for competition