1. LO1:To be able to define the term aims LO2: To be able to define the term objectives Lo3: To know what Aims and Objectives are for an organisation LO4: To know the relationship between them. L2 Business Unit 2: Business Organisations

2. Different Sectors

3. M1 Part 1 In a nutshell Find 3 organisations Look at the aims and objectives pick 3 How do functional areas support these?

4. Apple Private sector Computer manufacturer PLC Aims: Useable – developed the “desktop metaphor” Aim: Reliable – rarely crash Aim: Unique – stylish Had been in trouble in 90’s Launched iMac Diversified = Also retailer Core Departments = Marketing + R & D = identifying and meeting customer needs 4 P’s = The marketing mix Product, Price, Promotion Place

5. Marketing Product Knew customers = Professional and design conscious Customers moving from Desktop to portable devices. Rise in MP3 use, Phones Cameras etc Wanted to combine all things in iPhone (R&D)

6. Marketing Price Knew customers willing to pay a premium for: Exclusivity = iPhone on one network Style = Iconic looks Apps = “war” between Sony and Phillips. Anyone can develop – only they sell

7. Marketing Promotion Built up hype Exclusivity Specialist staff Apps Press releases

8. Marketing Place Availability At first only contract through O2

9. Compare the aims and objectives of different businesses Use the business that you used for P1 And the organisation that you used in P4/5 A) You need identify three different organisations Investigate ownership Look at the aims and objectives pick 3 B) Compare aims and objectives Purpose Sector Size ownership

10. Deadline Friday the 3 rd of December. No excuses.