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Opinion and Polling
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What do the American people think? How do we know what the American people think?
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Opinion and Polling Politicians seem to know...
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Opinion and Polling What does America look like?
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Opinion and Polling A nation of immigrants...
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Opinion and Polling Immigration Wave #1 (late 1800s): Northwest Europe
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Opinion and Polling Immigration Wave #2 (late 1800s / early 1900s): Southern / Eastern Europe
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Opinion and Polling Immigration Wave #3 (recent decades): Hispanics and Asians
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Opinion and Polling Diverse in many ways...
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Opinion and Polling
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Until recently, which group has been the largest minority group? According to the 2000 census, which group has surpassed African Americans in number?
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Opinion and Polling
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Which ethnic group has been called “the super-achievers of the minority majority”? Which ethnic group is the worst off in America today?
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Opinion and Polling
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Political Socialization the process of obtaining political ideologies, viewpoints and opinions Influenced by... Family Media School
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Opinion and Polling Political Socialization Correlates to Geography Religion Urban / suburban / rural Race
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Opinion and Polling Opinion Polling
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Opinion and Polling
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I.Straw Poll A.Unscientific B.Relies on asking a large number of people C.Respondents are self-selected (not random)
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Opinion and Polling II.Scientific Polling A.Define the universe – the population that the poll aims to measure
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Opinion and Polling
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II.Scientific Polling A.Define the universe – the population that the poll aims to measure B.Constructing a sample (random sample) – universe too large to ask everyone 1.All members of the universe have an equal chance of being interviewed 2.Usually 1,000 – 1,500 people (law of probability) 3.+ or – 3% margin of error
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Opinion and Polling II.Scientific Polling C.Prepare valid questions 1.Phrasing
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Opinion and Polling “Should taxes be increased?” “Should taxes be increased in order to expand the police force in order to stem the rising tide of violence in our city?”
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Opinion and Polling II.Scientific Polling C.Prepare valid questions 1.Phrasing 2.Bias
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Opinion and Polling “The right of a woman to terminate her pregnancy should be protected.” “The right of a woman to murder the unborn child in her womb should be protected.”
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Opinion and Polling II.Scientific Polling C.Prepare valid questions 1.Phrasing 2.Bias D.Interview respondents 1.By phone = more cost effective 2.Interviewer a.Tone b.Emphasis c.Accent / dialect
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Opinion and Polling II.Scientific Polling E.Analyze findings 1.Interpretation (subjective) 2.computerization
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