1. Ms. Shaffer International Marketing
Denmark
Ms. Shaffer
International Marketing

2. Denmark: The Facts Population: 5,627,235 (2014)
Male:
Female:
Language: Danish & English
Religion: 90% Protestant
Life Expectancy:
Male: 78
Female: 81.9
12:00 PM EST = 6:00 PM in Demark

3. Fashion Long Blonde Hair Black Outfits Skinny Jeans Baggy Tops
Sneakers
*Usually New Balance
Wear lots of mascara

4. Interesting facts
Denmark is viewed as the happiest country in the world
Consists of over 400 islands that are 75% uninhabited
Love Liqorice & the beach
Warm-Blooded
Average temperature is
People rarely bundle up

5. education Education is free at all levels. Literacy Rate: 99%
9 years of compulsory education
Pre-Primary
Similar to Pre-K / Kidergarten
Primary Education
Grades 1 -10
Ages 7-17
Option to attend Upper Secondary Education r Vocational school
Literacy Rate: 99%

6. Government Socialist Government Executive Branch Legislative Branch
Welfare & Social Service Programs
Highest Taxes in the World
Executive Branch
Queen Margrethe II (since 1972)
Crown Prince Frederik
Legislative Branch
179 seats
Serve 4 year terms
Judicial Branch
Supreme Court (19 judges)
Subordinate courts consist of Maritime & Commercial Courts

7. Government Liberal Country 88% of voters turn out for elections
26.7% of legislators are liberals
24.9% are socialist democratic
12.3% are Danish People Party
4.9% are conservative party
88% of voters turn out for elections
Constitutional Monarchy that Governs
98 municipalities
5 regions

8. Economic system One of the strongest economies in the European Union
Housing Prices dropped significantly in 2007 halting economic growth
2010, government spending increased but inflation & unemployment have remained steadily higher than in the past
Expensive Country
25% value added tax on hotels, restaurants, rental cars, etc..
1 Danish Krone = $.17 US Dollar
Average Hotel Stay = $100 - $140/night

9. Lifestyle High standard of living Average salary $25,172/year
13.4% of citizens live below the poverty line
77% of people have a high school education
Work an average of 546 hours/year
*All above average compared to other countries

10. Exports Exports $106 Billion/year
Denmark is the 5th largest exporter of food
Meat, dairy, and fish
Popular Exports
Oil
Natural Gas
Shipbuilding
Pharmaceuticals
Furniture
Windmills
Trading Partners:
Germany 15.9% Sweden 13.5%
UK 9.6% US 6.6%
Norway 6.3% Netherlands 4.6%

11. Imports Import $98.5 Billion Import Commodities Machinery & Equipment
Raw materials & semiconductors
Chemicals
Grain & foodstuffs
Consumer goods
Trading Partners:
Germany 21.2% Sweden 13.5%
Netherlands 7.5% China 6.4%
Norway 6.3% UK 5.6%

12. GDP & Employment GDP: 314 Billion (2013) Trade Balance is 5.9%
GDP Growth is -.06% for 2014
GDP per capita $37,800
Trade Balance is 5.9%
Unemployment Rate is 6.0%
2.795 Million citizens work
Inflation is 2.4%

13. Stock of Direct Foreign Investment (at home)
Cumulative US dollar value of all investments in the home country made directly by residents - primarily companies - of other countries as of the end of the time period indicated.
$146 billion (31 December 2013 est.)
country comparison to the world: 31
$147.1 billion (31 December est.)

14. Why do Business
Ranked 4th best country to do business in by Forbes Magazine
Ranked 5th by Doingbusiness.com in terms of conducting business in a country
Score high for
Acquiring construction permits
Registering property
Trading across borders
Small businesses excel in Denmark
70% of businesses have less than 50 employess

15. Reasons to do business in Denmark
Little Corruption
Easy Business Setup
Lucrative Market Access
*Easy to ship products next day
World leader in Cleantech, ICT, & Life Sciences
Flexible labor market
*Easy to hire/fire employees
Cost Efficient
Highly qualified & motivated workforce
Worlds Best Test Market
The perfect hub airprt
High Quality of Life