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Motivation Show Marketing All the strategies you need to reach the $29 billion business of incentives and business gifts. View PDF.

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Presentation on theme: "Motivation Show Marketing All the strategies you need to reach the $29 billion business of incentives and business gifts. View PDF."— Presentation transcript:

1 Motivation Show Marketing All the strategies you need to reach the $29 billion business of incentives and business gifts. View PDF

2 Motivation Show Facts The Motivation Show reaches the key players, 13,500 in 2006, in the incentive and promotion worlds: 59% have annual budgets for incentives, meetings, recognition awards, business gifts, and promotional products of more than $100,000 and 31% have a budget exceeding $1 million. 75% don’t attend any other incentive show – only The Motivation Show. 87% are involved in the purchasing process. 93% of 2006 attendees took action. View PDF

3 Multiple Ways to Maximize Success Reach buyers before The Show and throughout the year in Motivation Strategies print, e-mail magazines, MotivationSearch.com, and the annual Buyer’s Guide. Reach buyers during the show with an array of banners, kiosks, show boards, and curb signs.

4 Innovative Products Gallery Make sure your innovative new product or service is seen by the industry’s top buyers. Get complete exposure at the show in the Innovative Products Pavilion, online at MotivationSearch.com; and in print in the pre- show edition of Motivation Strategies magazine and in the The Motivation Show Daily. A complete marketing program for only $895. Innovative Products Gallery GO TO: View PDF

5 The Innovative Products Gallery is Now Year-Round Get complete exposure before and after The Show in the Innovative Products Gallery,in print in Motivation Strategies magazine and in our Innovative Products Gallery e-mail newsletter. Reach over 30,000 buyers and track the results. A complete marketing program for only $595. View Sample of e-newsletter

6 Motivation Show Buyer E-Mail Newsletter & Motivationshow.com Banner Advertising A few high-visibility positions are available on Motivationshow.com, where nearly two-thirds of attendees now register each year. Unique sponsorship opportunities let you target almost everyone coming to the show, precisely when they’re making their plans. MotivationShow.comGO TO: View PDF

7 The Motivation Show Exhibit & Resource Print Directory Target buyers in the The Motivation Show’s Annual Buyer’s Guide print edition, an essential part of any serious planner’s toolkit. It provides most comprehensive listings in the incentive and motivational meetings business. Learn more

8 MotivationSearch.com Year-Round Buyer’s Guide Reach buyers 24/7 with your most updated information throughout the year at Motivationshowonline.com—we’ll update your listings as often as needed. Feature your products and services in a searchable online catalog or highlighted listing, and get priority search results. Download the names of attendees who visit your booth. GO TO:MotivationSearch.com

9 Motivation Strategies Integrated Marketing Programs Motivation Strategies magazine and e-mail newsletters: target over 30,000 pre-registered buyers with the right reasons to visit your booth. View PDF

10 The Motivation Show Daily Published by Motivation Strategies A tabloid-sized daily publication featuring up-to-the-minute news at and about the Show, new products and reviews of the education at The Show, September 25 - 27 at McCormick Place in Chicago  Will reach all buyers at The Show the 2nd day and will be delivered on all the shuttle buses, reaching buyers when they're in planning mode.  In addition, it will be handed out at all the major entrance ways to the Show floor and at the top of the escalators.  Special displays at the food courts will feature copies of Motivation Show Daily, to reach the buyers on the show floor. View PDF

11 VIP Promotional Card Deck To Target the Biggest Buyers A co-op marketing program targeted to the top 5,000 buyers before they attend the show. A proven way to drive traffic to your booth. View PDF

12 Targeted Direct Mailings Rent the list of pre-registered buyers for your own pre-show mailings. You can download it directly from Motivationshow.com. Full-Service Direct Mail Marketing GO TO:

13 Co-Branded Advertising Corporate Outreach Program A unique co-branding opportunity for up to 9 merchandise and gift card suppliers and 9 travel suppliers to reach millions of sales and marketing executives through a multi-ad campaign that brings the leading brands in our industry together alongside The Motivation Show brand. Travel Incentive Forbes Successful Meetings Meeting News Business Travel News SMERF Meetings Journal MPI - CAC Newsletter InSITE + Direct Mail Campaign to over 600, 000 buyers Merchandise Potentials Incentive Forbes Promo Selling Power Brilliant Results Sales Force X/P + Direct Mail Campaign to over 600,000 buyers Motivation Strategies HR Guide to Incentives IMA Annual Membership Directory Human Capital Industrial Safety & Hygiene News Pharmaceutical Executive Multichannel Merchant Incentives & Meetings International The Meeting Professional Corporate Meetings & Incentive Corporate & Incentive Travel Motivation Strategies Travel World News IMA Annual Membership Directory

14 At-Show Marketing Strategies The Motivation Show offers proven signage opportunities to brand your company to the biggest and best buyers and drive traffic to your booth. View PDF

15  Lobby Banner (Single-Sided) Banner Size: 16'h x 16'w Total Number Available: 1 Aisle Banner (Double-Sided) Banner size: 24’h x 8’w Total Number Available: 13 At-Show Marketing Strategies, cont. Banners and Billboards View PDF

16 Escalator Signs (Single-Sided) Panel Size: 8'h x 24'w Total Number Available: 4 At-Show Marketing Strategies, cont. Banners and Billboards View PDF

17 Restaurant Sign (Single-Sided) Banner Size: 8'h x 16'w Total Number Available: 8 At-Show Marketing Strategies, cont. Banners and Billboards View PDF

18  Aisle Signs (Double-Sided) Advertise your booth number directly beneath the prominent aisle number signs above every aisle. Banner Size: 4'h x 8'w Total Number Available: 44 At-Show Marketing Strategies, cont. Banners and Billboards View PDF

19 Floor Signs Banner Size: Outside Dimensions: 49 1⁄4 " h x 35 9⁄16 " w Graphic Dimensions: 46 3⁄4 " h x 33 1⁄16 " w Total Number Available: 2 sets of 6 At-Show Marketing Strategies, cont. Banners and Billboards View PDF

20 Registration Kiosk Banner Size: 15' 8"h x 49' 3"w Total Number Available: 1 View PDF At-Show Marketing Strategies, cont. Banners and Billboards

21 Showboard and on-floor Showboard (2 Panels) Panel Size: 86 1⁄4 " h x 38 1⁄8 " w Total Number Available: 23 Kiosks (4 Panels) Panel Size: 86 1⁄4 " h x 38 1⁄8 " w Total Number Available: 6 View PDF At-Show Marketing Strategies, cont. Banners and Billboards

22  In-Formation Escalators Signs (Single-Sided) These are strategically placed on escalator medians. Sponsor’s sales messages progress as guests travel up and down these high volume corridors. Panel Size: 8'h x 24'w Total Number Available: 4 NEW At-Show Marketing Strategies, cont. Banners and Billboards View PDF

23  At-Show Sampling—to Get Buyer's attention at The Show and build traffic to your booth: Sampling opportunities start at $1.50 per sample At-Show Marketing Strategies, cont. At-Show Sampling

24 Year-Round 1-to-1 Marketing A complete range of telephone sales lead follow-up and direct marketing services ensure your success. GO TO:Full Service Business Development

25 2007 Motivation Show Promotion & Advertising Opportunities  Motivation Show Co-Branded Corporate Outreach Program  Email Attendance Promotion Program Banner Advertising.  Email “Special Offers” Program Advertising.  Motivation Strategies Display Advertising.  The Motivation Show Daily Display Advertising  MotivationShow.com Banner Advertising.  MotivationSearch.com Banner Advertising.  MotivationShowSearch.com Enhanced Listing.  MotivationStrategies.com Banner Advertising.  VIP Pre-Show Card Deck.

26 2007 Motivation Show Promotion & Advertising Opportunities, Cont.  Advance Registration List Rental.  Motivation Show Planning Guide Sponsorship.  Innovative Products Gallery Advertising.  Motivation Show Directory Advertising.  Exhibit Locator Sponsorship.  Exhibitor Banner and Billboard Advertising.  At-Show Sampling.  Email Center Sponsorship (NP/IS).  Email Center Sponsorship (IT&ME).  All-Industry Reception Sponsorship.  Attendee Bag Sponsorship.  Telephone sales qualification and follow-up service.


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