1. MYSTERY INDUSTRY EmployerJob TitleJob Function L’Oreal Paris USAMarketing and Advertising AssociateMarketing and Advertising Bright BeginningsDonor Relations OfficerCustomer Service BelkMarketing CoordinatorManagement J.CrewHuman Resources RepresentativeHuman Resources Medicines for HumanityResearch InternNonscientific Research NBC UniversalNBC PageEvent Planning

2. PUBLIC RELATIONS!

3. OVERVIEW  Public relations is the business of perception.  Public relations professionals are responsible for shaping people’s viewpoints; how the consumer, the competition, the international community and the average person on the street view a client.  A large amount of the news put in print, on television, and on the internet is the direct result of public relations.

4. CAREER TRACKS  Research  Media Relations  Employee / Member Relations  Community Relations  Public Affairs  Government Affairs  Issues Management  Financial Relations  Industry Relations  Development / Fundraising  Multicultural Affairs  Special Events  Marketing Communication

5. ACTIVITIES  Event Programming  Cultivating Relationships  Writing and Editing  Managing Information  Producing  Speaking  Researching  Evaluating

6. 4,238 Wake Forest alumni work in Public Relations

7. RESOURCES  Media Bistro  PR Channel  Talent Zoo  Agency Pimp  Public Relations Society of America  Resource I found most helpful: PR Week- a weekly trade publication that provides new, reviews, profiles, techniques, fresh research to the PR industry and job postings

8. WELL-KNOWN PR FIGURE  Business insider named Elliot Schrage, the VP of communications/public policy at Facebook, the most influential PR Person Behind the Scenes of Corporate America.  Facebook has 1 billion members and Schrage oversees the company’s communications staff, who must deal with dozens of different constituencies.  Previously worked at Google as VP of Global Communications and Public Affairs.