1. Kelsey Conference, September 27, 2005 File: Kelsey Conf Sept 27 2005 v20.ppt - Updated: 9/26/2005 1 A Mile High Perspective George Burnett President & CEO Dex Media

2. Kelsey Conference, September 27, 2005 File: Kelsey Conf Sept 27 2005 v20.ppt - Updated: 9/26/2005 2

3. Kelsey Conference, September 27, 2005 File: Kelsey Conf Sept 27 2005 v20.ppt - Updated: 9/26/2005 3 U.S. GDP: $11.7 Trillion Source: U.S. Department of Commerce: % change in real dollars.

4. Kelsey Conference, September 27, 2005 File: Kelsey Conf Sept 27 2005 v20.ppt - Updated: 9/26/2005 4 Small Business Optimism % Of Small Business Owners Saying Next 3 Months Is “Good Time To Expand” Source: National Federation of Independent Business Owners

5. Kelsey Conference, September 27, 2005 File: Kelsey Conf Sept 27 2005 v20.ppt - Updated: 9/26/2005 5 Growth Driver Andrew Finley 911 Driving School Seattle, Washington

6. Kelsey Conference, September 27, 2005 File: Kelsey Conf Sept 27 2005 v20.ppt - Updated: 9/26/2005 6 Technology Trends: Broadband Access Broadband 28% Broadband Access Continues To Grow Base: US households. Source: Forrester.com, Research Offline 33% Dial-Up 39%

7. Kelsey Conference, September 27, 2005 File: Kelsey Conf Sept 27 2005 v20.ppt - Updated: 9/26/2005 7 Top Local Internet Search Sites Source: comScore Q2 2005 National Report

8. Kelsey Conference, September 27, 2005 File: Kelsey Conf Sept 27 2005 v20.ppt - Updated: 9/26/2005 8 Media Habits of 18-24 Year-olds Source: CRM Associates, December 2004

9. Kelsey Conference, September 27, 2005 File: Kelsey Conf Sept 27 2005 v20.ppt - Updated: 9/26/2005 9 Demographics Generation Age Range Est. Number Life Events Baby Boom 40-58 79M Retirement, Medical, Travel Gen X 28-39 49M Moving, Kids Echo Boom 10-27 75M College, First Home, Marriage Source: U.S. Census Bureau, “American Generations” Generation Age Range Est. Number Life Events Baby Boom 40-58 79M Retirement, Medical, Travel Gen X 28-39 49M Moving, Kids Echo Boom 10-27 75M College, First Home, Marriage Source: U.S. Census Bureau, “American Generations”

10. Kelsey Conference, September 27, 2005 File: Kelsey Conf Sept 27 2005 v20.ppt - Updated: 9/26/2005 10 The New America * * * * * * * * * * States with largest share of Hispanic buying power: 1.New Mexico31% 2.Texas 19% 3.California18% 4.Arizona14% 5.Nevada13% 6.Florida13% 7.Colorado10% 8.New York 9% 9.New Jersey 8% 10.Illinois 7% Source: Selig Center for Economic Growth States with largest share of Hispanic buying power: 1.New Mexico31% 2.Texas 19% 3.California18% 4.Arizona14% 5.Nevada13% 6.Florida13% 7.Colorado10% 8.New York 9% 9.New Jersey 8% 10.Illinois 7% Source: Selig Center for Economic Growth

11. Kelsey Conference, September 27, 2005 File: Kelsey Conf Sept 27 2005 v20.ppt - Updated: 9/26/2005 11 Yellow Pages: Low Threat of Disintermediation MediumConsumerMeasureThreat TVInterruptiveCPMPVR/DVR RadioInterruptiveAQHSatellite Radio, iPod NewspaperInterruptiveCirculationInternet Yellow PagesPermission- based ROI ?

12. Kelsey Conference, September 27, 2005 File: Kelsey Conf Sept 27 2005 v20.ppt - Updated: 9/26/2005 12 Advertisers: Demanding Measurable Results “Three new letters – ROI – have officially joined the lexicon of media planning and buying terms.” - Joe Mandese, Mediapost “Three new letters – ROI – have officially joined the lexicon of media planning and buying terms.” - Joe Mandese, Mediapost

13. Kelsey Conference, September 27, 2005 File: Kelsey Conf Sept 27 2005 v20.ppt - Updated: 9/26/2005 13 A Mile High Perspective