1. 2010 Webinar Series Creating Your First Campaign Using Augmented Reality Andrew Bagley Director of Emerging Media, Sitewire Original Broadcast: 1.20.2010

3. Bio :: Andrew Bagley Director of Emerging Media @AndrewBagleylinkedin.com/in/andrewtbagley

4. Agenda 1.History 2.Trends 3.Best Practices 4.Pricing & Selling 5.Case Study

5. History :: 1849

6. History :: 1962

7. History :: 1992

8. History :: Definition Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time.

9. History :: 2008

10. History :: 2009

11. Trends :: Print Free AR

14. Trends :: Marker Free AR

16. Trends :: In Store AR

17. Trends :: Marker Free AR

18. Trends :: Banner AR

19. Trends :: Multiple Markers

20. Trends :: Mobile AR

22. Best Practices 1.Simplify 2.Personalize 3.Socialize

23. Best Practices :: Simplify

25. Demonstration Video Step by Step Instructions

26. Best Practices :: Simplify Expectations Technology Trigger Peak of Inflated Expectation Trough of Disillusionment Slope of Enlightenment Plateau of Productivity Time Hype Cycle for Emerging Technologies : Gartner 2009 AugmentedReality 5-10 years until main stream adoption

27. Best Practices :: Simplify Create alternate ways to participate iPhone app iPhone app Flash games Flash games Videos Videos

28. Best Practices :: Personalize VS

29. Best Practices :: Socialize

32. Simplicity: Prioritize and exclude relentlessly to find your core message. Unexpectedness: For ideas to endure, generate interest and curiosity with unexpected information. Concreteness: To make ideas clear, explain them in terms of human actions and sensory information. Credibility: To build confidence, help people test your ideas for themselves. Emotions: To get people to care about your ideas, make them feel something. Stories: Tell stories that help your audience mentally rehearse for real experiences that might happen in the AR :: Selling

37. AR :: Pricing 1.Use AR to help you sell the campaign and then make your money on the entire campaign, not just the AR. AR Pricing= $6k-$30K Additional Opportunities= $25K+ (ad buys, microsites, social consulting, contests…)

38. AR :: Case Study

41. AR :: Technology Partners http://www.flatoutmedia.com/ http://www.flatoutmedia.com/ http://www.flatoutmedia.com/ http://www.boffswana.com/ http://www.boffswana.com/ http://www.boffswana.com/ http://www.metaio.com/ http://www.metaio.com/ http://www.metaio.com/

42. THANK YOU

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