1. Usability of SE/SDI Websites Observations

2. Good News Most people Like Most things On Most of our Websites

3. Why Good clean design Recognised brand Logos that reassure them (SE, SDI, Gov, UKTI, etc…) Knowledgeable and expert content Not too exciting (trustworthy and credible)

5. What is it?

12. GDS Principles 1.Start with needs 2.Do less 3.Design with data 4.Do the hard work to make it simple 5.Iterate. Then iterate again 6.Build for inclusion 7.Understand context 8.Build digital services, not websites 9.Be consistent, not uniform 10.Make things open: it makes things better

13. Usability Testing Summary 18 Months of usability testing 6 websites 2 campaign websites Over 60 customers @ 1 hour each A Dozen staff members

14. And? They all say the same thing I am lost I can’t see me on that website I would call someone at this point What do I do next That didn’t do what I thought it would I didn’t even see that

15. Grouping the results We group our results into 3 categories Layout and Design Navigation Language and Content

16. Layout and Design Right hand blocks are totally ignored unless they look really boring and are relevant to the page. Too many calls to action are “below the fold” Headers are too deep and push content below the fold Calls to action are not clear within the content Banners are a “Hit or Miss” affair and take up too much prime real estate at the top of pages Typography can aggravate or bore people People expect website to look and behave like every other website they use

17. Navigation People get lost on our sites. There are no breadcrumbs and navigation bars do not provide enough visual cues Obscure Terms like “IYC2012” are totally wasted as navigation options Common website behaviour leads people to believe that greyed out options are not available. Hyperlinks are too subtle. PDF links are too prominent User journeys that jump between sites confuse customers Sectors Suck…

18. Language and Content Customers want to see their language and not ours Content needs to make sense no matter what context it is in. Customers may have hit this page directly from search PDF’s do not work as website replacements. They are normally well received but almost always break the user journey. They also tend to contain the wrong call’s to action for online consumption. Calls to action need to be more prominent in blocks of content or at the bottom of pages People spell things wrong. Keep it simple Headings are critical. They vary between Active and Questioning. Customers often commented “What do you want me to do”