1. Promotion Mix for the Karma Coffee House Karma Group 5: 梁峰 温建中 雷君军 黎明煊 江利雄

2. Your company slogan Main point of Background 2. Target market: the local businesspeople 3. Promotion strategies: inexpensive and effective 4. Business: 4. Business: Provide a comfortable, relaxed place for people to enjoy coffee 1.Location: in downtown Boston but it is not directly on their path to or from the metro station on their path to or from the metro station

3. Your company slogan the Karma Coffee House Customer satisfaction and loyalty Product promotion product Making promotion policy Promotion Mix

4. Your company slogan product eliminate Fake and shoddy goods and maintain the appearance of goods clean, high quality to win the trust of consumers. Only better meet Customer demand, prominent features to give the left a deep impression, win the impression, win the favor of customers Good product quality Characteristics of products

5. Your company slogan Low prices Set point of consumption consumption Giveaway Provide box Environmental design gracefully Making promotion policy

6. Your company slogan Product promotionLeaflets Internet magazine Posters nearby subway, bus station, office building Twitter ， Facebook and so on For the office magazine nearbysquare and nearby square and the crowd gathered

7. Your company slogan Cooperation with nearby office and provide coffee service coffee service Membership and integral system Put one's heart and soul into service for the customer Customer satisfaction and loyalty satisfaction loyalty Publicrelations

8. Your company slogan Karma That is all, thank you ！ That is all, thank you ！ Coffee Coffee