1. Nick Brooks-Sykes Chief Executive Bath Tourism Plus

2. Beau Nash, Bath’s Master of Ceremonies, 1674 - 1762 Bath – Birthplace of Modern Tourism

3. Visitors love Bath…. UNESCO World Heritage Site Internationally recognised brand Unique offer Quality throughout Positive visitor perceptions A world class destination

4. Tourism in Bath Supports 11,800 jobs 13% of jobs in B&NES Earns £357m for the city Is good for local businesses and local residents Bath’s Visitor Economy is worth £357million per annum

5. “Bath Tourism Plus is a well run destination management organisation and a good example of public and private sectors working successfully together.“ John Penrose MP, Tourism Minister Bath Tourism Plus Public/Private Partnership -500 members -80% commercial funding Operates UK’s busiest Visitor Information Centre (535,000 visitors) Delivers high value marketing: PR coverage is worth £17m per year www.visitbath.co.uk is one of England’s busiest tourism websites: 3million visits (2013) www.visitbath.co.uk

6. Challenges Funding Tactical vs strategic Internet & Social Media Adapting to changes

7. Some things haven’t changed… Partnership Regional spread Seasonality The attraction of the new

8. Future for destinations Funding Maintaining what’s unique Development & Management Animating

9. E : Nick_Brooks-Sykes@bathtourism.co.ukNick_Brooks-Sykes@bathtourism.co.uk Follow : @NickB_S Blog : talking-tourism.blogspot.comtalking-tourism.blogspot.com Web : visitbath.co.ukvisitbath.co.uk Thank You